Great businesses aren’t remembered for what they sell, they’re remembered for how they make people feel.

In this episode, Michelle O’Neil breaks down key insights from Unreasonable Hospitality by Will Guidara and explains why emotional experience has become the true competitive advantage in modern business.

Drawing lessons from leadership, brand strategy, and customer psychology, Michelle explores how intentional hospitality transforms service into loyalty and turns ordinary interactions into lasting impact.

Chapters

0:00 Introduction to Unreasonable Hospitality

0:25 Why This Book Matters

0:50 Experience as Competitive Advantage

1:10 Service vs Hospitality

1:36 Meaningful Moments Matter

2:08 The Experience Economy

3:00 Diagnosing the Customer Experience

4:20 Intentional Experiences

4:30 Closing Thoughts

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Michelle May O'Neil

https://www.instagram.com/themichellemayoneil/

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What happens when you stop chasing success and start living in alignment with your faith and purpose?

In this episode, Michelle O’Neil sits down with Dustin Sanchez, a former lawyer turned legal marketing expert, to unpack his powerful journey of transformation.

Dustin shares how leaving the traditional legal path, embracing entrepreneurship, rebuilding his health, and surrendering control to God reshaped his life, business, and legacy. Together, they dive into faith, discipline, AI’s impact on marketing and law, and what it truly means to live with intention.

In this episode:

-Dustin’s pivotal life moments that led to personal and professional transformation

-Why faith and surrender played a key role in his success and peace

-How AI is changing legal marketing and search behavior

-The importance of branding, video, and community in a post-Google world

-What legacy really means when success is measured beyond money

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Michelle May O'Neil

https://www.instagram.com/themichellemayoneil/

Dustin Sanchez

https://www.instagram.com/dustinsancheztv/

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

You don’t need a breakdown to reinvent your life, you need honesty.

In this powerful episode, Michelle O’Neil explores the quiet moment when clarity replaces chaos and shows how personal reinvention begins with truth, alignment, and one courageous step forward.

If your life looks fine on the outside but feels empty on the inside, this message is for you.

In this episode:

-Michelle shares a powerful story about realizing a life can look “fine” on the outside but feel empty on the inside.

-She explains the difference between chaos (emotional crisis) and clarity (quiet truth).

-The episode breaks down how reinvention starts with honesty, not a dramatic breaking point.

-Michelle walks through five lessons for personal reinvention, including stabilizing essentials and redefining identity.

-The message closes with encouragement to take one decisive step toward a life that truly lights you up.

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Michelle May O'Neil

https://www.instagram.com/themichellemayoneil/

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.