The Marketing Roadmap
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The Marketing Roadmap
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In this episode of Round. Table. Marketing, we build on the foundation of the audience journey and explore how it fuels the creation of a strategic marketing roadmap. From awareness to advocacy, we break down each stage of the journey and show how understanding where your audience gets stuck can unlock smarter decisions about where to invest your time, energy, and budget.
Brian dives into practical tools like customer personas, value proposition design, and the difference between your brand and your branding. Plus, we talk about how to use owned platforms (like your website and CRM) and balance organic vs. paid marketing strategies to build lasting, effective marketing systems.
Whether you're building your first roadmap or revisiting an old one, this episode will help you align your message, focus your efforts, and connect more deeply with the people you serve.
Your audience is on a journey. Are you showing up where it matters?