The Marketing Playbook We're Using to Grow in 2026
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The Marketing Playbook We're Using to Grow in 2026
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What if you stopped chasing every marketing trend and focused only on the strategies that consistently build relationships?
In this episode of Coffee & Conversions, Clay Vaughan and Luke Frazier pull back the curtain on Good Agency's own marketing strategy for 2026. They discuss how they're identifying ideal customers, investing in podcasts, hosting intentional events, and building authentic relationships that create long-term business growth. Rather than chasing quick wins, they explain why consistency, community, and genuine connection remain at the center of their marketing approach.
Key Takeaways
Why reviewing your best customers should shape your marketing strategy
How podcasts and in-person events create lasting business relationships
Why businesses should invest in activities they genuinely enjoy
The importance of choosing intentional marketing channels instead of trying everything
How relationship-building creates long-term business opportunities
Favorite Quote
"Relationship building is the goal."
Topics Covered
Marketing strategy
Relationship marketing
Business development
Podcasts
Customer relationships
Community building
Business growth
Founder marketing
#CoffeeAndConversions #MarketingStrategy #BusinessGrowth #RelationshipMarketing #Entrepreneurship #BusinessDevelopment #PodcastMarketing #Founder #Networking #SmallBusiness