AI-driven search is transforming how estate planning firms are discovered online—and the firms that adapt now will dominate visibility, cut client acquisition costs, and convert more high-intent prospects.

In this episode, James Campbell, Chief Growth Officer at IMS, shares practical strategies, real case studies, and a proven playbook to help estate planning and elder law firms harness AI for growth.

✅ Why AI-generated answers now gatekeep client discovery
✅ How AI amplifies ads, SEO, content, and client intake
✅ Ad optimization that slashes cost per lead and boosts volume
✅ Using custom GPTs, chatbots, and CRM automation to engage prospects 24/7
✅ Predictive lead scoring to prioritize ready-to-hire prospects
✅ Authority-building through AI-aware SEO and PR syndication
✅ Data-driven dashboards for rapid campaign adjustments
✅ The risk of waiting while competitors build AI-driven authority
✅ The integrated IMS game plan for sustainable market dominance
✅ Audience Q&A: ranking in AI results, pricing reviews, tools, and GPT training

Whether you’re looking to future-proof your law firm’s marketing or outpace competitors in AI-enhanced search, this episode will give you clear, actionable steps to move forward.

📞 Book a discovery call at https://imsrocks.com/apply

Remember—we only partner with one firm per market for our AI Visibility Package. Secure your spot before a competitor does.

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Book your free Discovery Call with my team.

James Campbell, Chief Growth Officer of Integrity Marketing Solutions, shares how estate planning and elder law attorneys with multiple office locations can overcome unique SEO challenges and dominate search results in every market they serve. Discover the three-pillar approach to building a sustainable SEO empire that turns each office into a thriving revenue engine.

✅ Why SEO doesn’t scale automatically when you open new offices
✅ How many firms rank for their main office but leave satellite locations invisible online
✅ Why Google penalizes duplicate content across location pages
✅ The three pillars of multi-location SEO: website architecture, optimized Google Business Profiles, and city-specific content
✅ How Google’s AI-powered search experience (Gemini/SGE) requires structured, authoritative content to be featured
✅ Case study: Attorney Phil Ruce achieved a 500% increase in Google Business Profile traffic and seven-figure revenue growth
✅ Multi-location success stories from attorneys with 3–10 offices across different cities and states
✅ Why proactive SEO implementation before expansion gives firms a competitive advantage
✅ How AI is making it easier for less experienced firms to appear authoritative online

Whether you’re planning to expand into new markets or struggling to make your existing locations visible, this episode gives you the strategies you need to compete and win.

📞 Book your discovery call at https://imsrocks.com/
to receive a free SEO audit for all your locations and map out your path to market domination.

Video version on YouTube
Book your free Discovery Call with my team.

Valerie Peterson, CEO of Atticus, shares how attorneys can build law firms that not only grow profitably but also support the kind of balanced, fulfilling lives every lawyer deserves.

Discover how Valerie’s journey, from practicing law to leading two national organizations, shaped her vision for helping attorneys master both business excellence and personal well-being. In this episode, she breaks down the three pillars of long-term success, highlights common mistakes that hold firms back, and shares real-world transformations that prove a Great Practice, Great Life is possible.

✅ Atticus’ three pillars of law firm success: focused time management, building a great team, and client development
✅ Why revenue is determined by your capacity—not just client volume
✅ The operational mistakes that hold law firms back: hesitancy to hire, lack of marketing confidence, and failure to budget
✅ A client success story: 400% growth in six years and six weeks of vacation annually
✅ How teams can contribute to marketing through gamified referral strategies
✅ Why positioning yourself as a thought leader builds trust and drives referrals
✅ The leadership habits that inspire, retain, and empower staff
✅ How “slowing down to speed up” and reclaiming your mornings can transform your practice

Whether you’re growing your firm or feeling stuck in day-to-day overwhelm, Valerie’s insights will challenge, inspire, and give you actionable steps to build both a thriving practice and a life you love.

📞 Connect with Atticus at https://atticusadvantage.com/
to explore coaching programs and resources for attorneys.

Video version on YouTube
Book your free Discovery Call with my team.