The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages copertina

The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages

The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages

Di: Fexingo
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A proposito di questo titolo
 Lucas and Luna dissect the AIDA model—Awareness, Interest, Decision, Action—and how each stage shapes modern marketing strategy. In each episode, they trace a real campaign from first impression to final conversion, using named brands like HubSpot's inbound engine or Nike's demand generation funnel. Lucas maps the numbers: cost-per-lead at the awareness top, conversion rates at the decision pinch point. Luna pushes back on assumptions, asking whether a 'leaky funnel' is actually a signal problem or a product problem. Together, they examine how content marketing, retargeting, and sales handoffs either accelerate or stall the buyer's journey. The show is for marketing managers, growth leads, and product marketers who already know the basics but want to see the funnel through the lens of real data and buyer psychology. Lucas and Luna avoid abstract theory; every episode grounds itself in a specific campaign, a specific metric, and a specific tension between awareness spending and conversion efficiency. No fluff, no generic advice—just two sharp operators walking through the machinery of influence. By the end, you will know exactly where your own funnel is leaking and one concrete fix you can try this week. #AIDA #MarketingFunnel #Awareness #Interest #Decision #Action #ConversionRate #LeadGeneration #DemandGen #FunnelAnalysis #ContentMarketing #Retargeting #SalesHandoff #BuyerJourney #MarketingMetrics #GrowthMarketing #FexingoBusiness #Marketing Keep every episode free: buymeacoffee.com/fexingo© 2026 Fexingo. All rights reserved. Economia
Episodi
  • How Spotify Turned Data Into Cultural Moments

    How Spotify Turned Data Into Cultural Moments
    Nov 12 2026
    We break down how Spotify uses its Wrapped campaign not just as a year-end recap, but as a masterclass in behavioral economics and user-generated content. By turning personal listening habits into shareable social currency, they solved the classic marketing funnel problem of retention at scale. We look at the specific psychological triggers behind the 'Share to unlock' mechanic and why this strategy has become the gold standard for digital engagement in 2026. #SpotifyWrapped #MarketingStrategy #BehavioralEconomics #UserGeneratedContent #DataAnalytics #BrandLoyalty #SocialSharing #DigitalMarketing #ConsumerPsychology #FexingoBusiness #BusinessPodcast #MarketingFunnel #RetentionStrategy #GrowthHacking #MusicIndustry #TechMarketing #ViralCampaigns #CustomerInsights Keep every episode free: buymeacoffee.com/fexingo
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    7 min
  • How Domino's Turned Bad Reviews Into a Marketing Triumph

    How Domino's Turned Bad Reviews Into a Marketing Triumph
    Nov 11 2026
    In 2009, Domino's Pizza faced an existential crisis when customers called their pizza cardboard and unappetizing. Instead of suing or ignoring the backlash, CEO Danny Meyer’s successor Pat Bunker launched the 'Pizza Turnaround' campaign, publicly admitting fault and inviting critics to judge their recipe changes blindfolded. This episode explores how radical transparency and product-led marketing turned a dying brand into a stock market outperformer, proving that fixing the core product is the ultimate marketing strategy. #Domino'sPizza #MarketingStrategy #BrandReputation #CustomerFeedback #ProductLedGrowth #RadicalTransparency #CrisisManagement #DigitalMarketing #ConsumerBehavior #FexingoBusiness #BusinessPodcast #MarketingFunnel #AIDAModel #BrandTrust #SocialListening #PublicRelations #Entrepreneurship #LucasAndLuna Keep every episode free: buymeacoffee.com/fexingo
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    11 min
  • How Amazon Uses One-Click Patents To Shape Consumer Behavior

    How Amazon Uses One-Click Patents To Shape Consumer Behavior
    Nov 10 2026
    In this episode of The Marketing Funnel Podcast, Lucas and Luna dive into the hidden architecture of modern commerce: Amazon’s one-click patent. We explore how a single technical feature transformed from a controversial legal monopoly into the global standard for frictionless purchasing. By examining the shift from awareness to impulse action, we reveal why removing steps from the checkout process is the most powerful conversion tool ever invented. You will learn how this specific mechanism changed consumer expectations across every industry, from ride-sharing to streaming services, and why today’s marketers must think about reducing cognitive load just as much as they think about brand storytelling. This deep dive connects historical patent law with current behavioral economics, offering a concrete look at how small design choices drive massive revenue shifts in the digital economy. #Amazon #OneClickPatent #ConsumerBehavior #ConversionOptimization #FrictionlessCommerce #DigitalMarketing #UXDesign #EcommerceStrategy #PatentLaw #ImpulseBuying #CustomerJourney #BehavioralEconomics #OnlineRetail #TechHistory #MarketingFunnel #FexingoBusiness #BusinessPodcast #LucasAndLuna Keep every episode free: buymeacoffee.com/fexingo
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    11 min
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