How do you encourage creative marketing campaigns while still hitting your pipeline targets? It's the question every marketing leader wrestles with, especially in field marketing where ROI is constantly under scrutiny.

In this episode of Spotlight on B2B Tech Marketing, host Karen Lloyd welcomes Joe Dotson, Director of EMEA Field Marketing at Infoblox, an award-winning marketing leader who has transformed field marketing from tactical execution to strategic partnership. With sevenyears at Infoblox, Joe has developed frameworks that allow his team to innovate boldly while maintaining strict accountability to revenue goals.

From the "Patch Plan" strategy that aligns marketing with sales territories to the "Fail Forward" philosophy that dedicates 20% of time to experimentation, Joe shares the processes that have driven significant growth.

**What You'll Learn in This Episode:**

✔️ The "Fail Forward" approach: dedicating 20% of time to innovation while hitting 100% of targets

✔️ How to create "Patch Plans" that align marketing strategy with individual sales territories

✔️ The follow-up framework that ensures no lead gets left behind after events

✔️ How to position field marketers as "mini CMOs" rather than just "the events people"

✔️ How to break down sales-marketing silos by treating sales as your customer

✔️ Practical tactics for working across diverse regional cultures in EMEA

Whether you're a field marketing leader looking to elevate your team's strategic impact, a CMO restructuring your marketing team, or a CEO trying to understand how marketing can truly partner with sales, this episode delivers actionable frameworks you can implement immediately.

Connect with Joe on LinkedIn: linkedin.com/in/joedotson
Connect with Karen on LinkedIn: linkedin.com/in/lloydkaren/

Brought to you by Armstrong Lloyd - your go-to solution for recruiting marketing, sales, and business leaders in B2B.

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