It’s the final ep of MVP and Mike Drysdale is joined by the one and only Meg Coffey, Founder of State of Social (kind of the reason we’re all here) and MD of marketing consultancy Coffey & Tea. When you spend time with Meg—at her iconic SoS event or just for this time we have together on the blue velvet chair—you will immediately feel her unrelenting ambition. Meg’s passion for this industry (and life in general) is contagious and her insights around the Metaverse, personalisation, and privacy are the valuable perspectives you pressed play for.

When it comes to SoS, Meg talks about the event’s Welcome to Country, a 20 per cent growth in numbers, and her ability to find people with unique ideas that draw a crowd.

For the final round of Mike’s quickfire questions, Coffey speaks about the cultural and social ramifications of a world transformed by social media and rapidly changing trends. She contemplates Facebook’s charmless shift to the Metaverse and the unfortunate fate of Instagram. Without giving away the whole chat, Meg also speaks candidly about her lack of filter and quest for perfection.

Coffey’s insights are a perfect way to cap off what has been a revelatory series of interviews, showing how these really are marketing’s most valuable perspectives.

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“You don’t have to like what I think, you don’t have to agree with what I think, but for some reason I don’t have a filter.”

“From the very get-go of the event we will get your brain thinking differently.”

“I say yes to pretty much everything… because you just never know, you just never know.”

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Meg Coffey/CEO State of Social:

Website: https://coffeyandtea.com/team/meg-coffey/

Twitter: https://twitter.com/TexanMeg

Instagram: https://www.instagram.com/megcoffey/

Mike Drysdale/Dear Storyteller:
Website: https://dearstoryteller.com/
Instagram: https://www.instagram.com/dear_storyteller/
Twitter: https://twitter.com/MikeDrysdale_

State of Social:
Website: https://stateofsocial.com.au/
Instagram: https://www.instagram.com/state_of_social/
Twitter: https://twitter.com/state_of_social

This week on MVP, David Ray, Reddit’s Country Manager for Australia, sits down with Dear Storyteller GM Mike Drysdale to dive deeper into the topics he covered at State of Social. The two discuss the way Reddit differs from the battleground of other social platforms, admiring how it harnesses the power of community to create positive social media spaces.

During their conversation, we discover that David’s focus on community extends past the digital world, as he shares his belief that the pandemic and political climate has strengthened Australia’s own sense of community. He then goes on to contemplate his journey as a young entrepreneur and writer, and credits his mentors for helping him navigate the industry. The episode is also dotted with David’s advice for brands looking to interact with Reddit, detailing how they can use it to connect with their audience.

To round out the episode, David answers Mike’s quick-fire questions, describing everything from his favourite sock brand and appreciation for Garmin watches to his desire to hang out with Stephen Colbert. Throughout the episode, David offers practical advice and insight into Reddit’s capabilities, while taking an in-depth exploration into the way community has influenced every one of his ventures.

—

“Where Reddit flourishes and provides a much more positive role in the world is [by giving] people the ability to set their own rules about what they want engagement to be.”

“When it comes to brands themselves, I think the most important thing [to know] is that the communities can smell a rat...They know what's genuine and what's not.”

“The word ‘community’ is a positive one.”

—

David Ray/Reddit Australia:
Website: https://www.reddit.com/
LinkedIn: https://au.linkedin.com/in/daveray99

Mike Drysdale/Dear Storyteller:
Website: https://dearstoryteller.com/
Instagram: https://www.instagram.com/dear_storyt...
Twitter: https://twitter.com/MikeDrysdale_

State of Social:
Website: https://stateofsocial.com.au/
Instagram: https://www.instagram.com/state_of_so...
Twitter: https://twitter.com/state_of_social

In this week’s episode of MVP, Andrés López-Varela, General Manager of Storyation, meets up with Dear Storyteller GM Mike Drysdale to dive deeper into the controversial ‘quantity over quality’ concept he championed in his State of Social workshop. Andrés explains how quality can no longer be at the expense of quantity, suggesting that content will simply get drowned out if it’s not consistently posted.

The two go on to explore the ideas of ‘maximum volume possible’ and ‘mental availability’, where Andrés suggests that by increasing content output we will have a better chance of understanding and catering to audience demand. The conversation also covers the shifting attitudes towards search engine UX and the way that Google’s stronghold over the search engine market share is bound to falter amid the emerging trend of ‘crowd-sourced search engines’.

To finish up, Andrés answers Mike’s quickfire questions, expressing his passion for narrative-driven podcasts and a small-time doughnut brand’s unapologetic branding. In this episode of MVP, Andrés gives a subversive take on the demands of a rapidly changing social media landscape and shares unique strategies for rising above the noise.

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“If you’re posting once a day… You’re never going to win anything on the internet that way.”

“If you’ve got to make a choice and trade-off between quality and quantity, you must choose quantity.”

“They’re going to those crowd-sourced channels to get answers from people they trust rather than some random algorithm on Google.”

—

Andrés López-Varela/Storyation:

Website: https://storyation.com/

Instagram: https://www.instagram.com/iamhackjack/

Twitter: https://twitter.com/hackjack

Mike Drysdale/Dear Storyteller:

Website: https://dearstoryteller.com/

Instagram: https://www.instagram.com/dear_storyteller/

Twitter: https://twitter.com/MikeDrysdale_

State of Social:

Website: https://stateofsocial.com.au/

Instagram: https://www.instagram.com/state_of_social/?hl=en

Twitter: https://twitter.com/state_of_social