From entertainment and e-commerce to the fiercely competitive world of international education, Eugine Oh has taken anything but a conventional career path.

The Chief Admissions Officer at Epsom College in Malaysia joins James and Nik to explore how her global marketing experience, and becoming a mother, have transformed her approach to attracting and engaging families.

We discuss the challenge of differentiating schools in crowded markets, taking admissions campaigns across international borders, and how 170 years of British educational heritage is helping drive Epsom's ambitious expansion into Japan.

Plus, why Eugine believes the most effective admissions strategies start with understanding parents, not selling schools.

Are virtual tours now an essential part of the international school admissions journey?

In this MADLabz episode, James and Nik are joined by Lisa Franzino from Circlescapes to explore how schools can use virtual tours to engage prospective families and turn online interest into admissions opportunities.

From immersive 360-degree experiences and AI-powered personalisation to simple, budget-friendly solutions, Lisa shares practical advice on creating tours that showcase more than classrooms and facilities.

PLus...discover three actionable tips to help your school make the most of virtual tours, whatever your budget.

In this episode of The MADness Podcast, we’re joined by Rickert Marais, Director of Marketing and Admissions at Stamford American School Hong Kong.

From shifting demographics and changing parent expectations to standing out in a crowded market, Rickert shares what's driving Stamford's success.

We explore differentiation, sustainable growth and why the school experience matters as much as the marketing.

Plus, we discover Rickert's side hustle as a board games master and his passion for the art of Unreasonable Hospitality.