The Language of Influencers: Exploring the Evolution of Digital Marketing with Keith Bendes
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The Language of Influencers: Exploring the Evolution of Digital Marketing with Keith Bendes
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In this episode of "Motivation AI Matters," host Lisa Spira delves into the elusive world of influencer marketing with guest Keith Bendes, VP of Marketing and Brand Strategy at Linqia. Together, they explore the evolution of influencer marketing, the essence of brand partnerships, and the crucial role of language in crafting authentic messages that resonate with audiences. From understanding the dynamics of influencer-brand collaborations, to the transformative impact of AI on content creation, they unpack the power of storytelling, emotional connection, and human creativity in driving business outcomes. Whether you're in B2B or B2C marketing, this conversation offers valuable insights into leveraging language, technology, and human ingenuity to inspire action and build meaningful connections with your audience.