Sponsored by Intercard!
Sponsored by PartyPing!
Sponsored by Perkiverse!

On this week's show we track the biggest moves in location-based entertainment, from a mixed reality attraction built for throughput to the weekly openings, closures, and leadership shifts shaping the market. Then we get practical about guest experience, focusing on how to remove friction from the first mobile click to the final upsell at the counter.

• Hololab Studios’ Atrium and why mixed reality lowers footprint while keeping immersion
• Throughput attraction design that turns queue and setup into story
• Chuck E. Cheese Adventure World expansion and what it signals
• Sega Store growth and the missed retailtainment question
• Titanic VR and the realities of franchise marketing control
• Pier 57 Sasquatch VR coaster as an indie-style prototype
• Clawcade momentum in Asia and why new markets matter
• Hasbro venue news plus the math and margins behind “games played” claims
• Guest journey mapping from website to arrival to review
• Empowering staff to surface FAQs and reduce on-site confusion
• Upsells that feel like options, not pressure, plus metrics that reinforce the behavior
• Competitive socializing C-suite changes and aggressive rollout plans
• IAAPA Expo arcade previews including Alan-1 Recharged cabinets and other new reveals

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