The Journey That Reshaped More Than Just Her body - Hot Seat W/ David Shands #86 copertina

The Journey That Reshaped More Than Just Her body - Hot Seat W/ David Shands #86

The Journey That Reshaped More Than Just Her body - Hot Seat W/ David Shands #86

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 In this hot seat episode, David Shands coaches Eleni, founder of That Mom Club, through the challenges of building a paid community. Eleni shares her story of being a young mom, losing 70 pounds, and wanting to create a supportive space for mothers. But as the conversation unfolds, David points out that the biggest issue isn’t her effort — it’s her lack of clarity about who her ideal client is and what problem she’s solving for them.He roleplays as a struggling mom to show Eleni how vague her answers sound when asked, “Why should I join your community?” and pushes her to define real outcomes instead of buzzwords like “self-care” or “back to the basics.” Together, they build a sharper message using the “XYZ statement” (I help X do Y by Z) and even create a framework (Systems, Community, Accountability, Money) that her brand could be structured around.A powerful moment comes when David explains that her personal journey — losing weight, gaining some back, and trying again — could actually become the story that attracts and inspires moms if she documents it publicly. The key lesson of the episode: you can’t grow a thriving business or community until you deeply understand your customer and the problem you solve for them.Click Here To Apply to the Hot Seat: https://forms.gle/Ba4tqWzmepKy3gMT7Subscribe to the Hot Seat on YouTube: / @hotseatsp On Apple Podcasts:https://podcasts.apple.com/us/podcast...On Spotify:https://open.spotify.com/show/2mdfI5z...Shira Simmons on IG: / butshefinetho ** Grab the Podcast EBOOK👇🏾 **http://www.podcastebook.comGO SUBSCRIBE to The Brain Picker Podcast on All Streaming Platforms!!David on IG : / dshands NOTE: I am a Brand Ambassador and affiliate for certain businesses, products and services that I believe in. I may have referenced these and included links in this video, description or someplace else at this site. I hope you find the resources helpful.Copyright, Liability Waiver and Disclaimers. All rights reserved.No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, except as permitted under the United States Copyright Act, and/or without the prior express written permission of David Shands, LLC, The Real Social Proof, LLC and/or David Shands.Limit of Liability/Disclaimer of Warranty: While all persons associated directly or indirectly with this site and video use their best efforts in preparing the content, there is no express or implied representations or warranty with respect to the accuracy or completeness of the content of the videos, including any content, links or resources shared, including those by third parties. Furthermore, all parties specifically disclaim any and all express or implied warranties of merchantability or fitness for a particular purpose.The advice and strategies contained herein may not be suitable for your situation. No legal or investment advice is being given herein. You should consult with a professional where appropriate and before any action is taken on this video. No liability or damages shall take place because of this video and/or content. Furthermore, your use of this site and watching these videos confirms your agreement that Georgia or Delaware law applies to all disputes relating to this site and videos and, venue for all claims and disputes relating to this site and videos shall be in Atlanta, Ga.The information provided at this web site and all related platforms, services, newsletters, blogs, emails, messages, audios, videos, and all other traditional and digital communications, and social media platforms including, but not limited to Facebook, Twitter, Linkedin, Instagram, Snapchat, Instagram, YouTube, TikTok, Pinterest, blockchain related including cryptocurrency, non-fungible tokens (NFTs), other blockchain projects, synthetic media, and all others, IS NOT LEGAL, FINANCIAL, INVESTMENT OR BUSINESS ADVICE.Support this podcast at — https://redcircle.com/the-hot-seat/donations
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