Personal branding looks easy from the outside. Just be yourself, show up, and let your personality do the work. Then the camera turns on, and suddenly it's not so simple anymore.

Amy Landino never set out to become a personal branding expert. Back in 2007, she just wanted to make a nice wedding video for a friend. But something about that experience stuck with her.

That one video turned into a YouTube channel. The channel turned into a business. And the business eventually became two seven-figure media companies and a global audience in over 100 countries.

In about 40 minutes, Amy walks us through what she learned from every pivot in her journey and the strategies she uses today to turn content into clients.

"If I believe in it first, everybody else will get on board." ~ Amy Landino

In This Episode:

- How a wedding video started it all

- Pivoting your brand without losing your audience

- Why the best content strategy is meeting people where they are

- Talking to your audience like they are already your clients

- How to use Instagram Stories to test content before going all in

- The BREAK formula for hooking viewers in the first 30 seconds

- How to market a book by borrowing other people's audiences

About Amy Landino

Amy Landino is a three-time bestselling author, keynote speaker, and the award-winning creator behind AmyTV. She has built two seven-figure media companies, amassed nearly half a million subscribers and 37 million views, and grown a readership spanning more than 100 countries. She has spoken on stages for Adobe, Oracle, LinkedIn, and YouTube, and has been featured on The Tamron Hall Show, Fortune, CNBC Make It, and Business Insider. Her latest book, Good Morning, Good Life, is available in bookstores everywhere.

IG: https://www.instagram.com/schmittastic/

YouTube: https://www.youtube.com/amytv

LinkedIn: https://www.linkedin.com/in/amytv

Website: https://amylandino.com/

Get Amy's Book: https://goodmorninggoodlife.com

Where to find me:

IG: https://www.instagram.com/jen_gottlieb/

TikTok: https://www.tiktok.com/@jen_gottlieb

Facebook: https://www.facebook.com/Jenleahgottlieb

Website: https://jengottlieb.com/

My business: https://www.superconnectormedia.com/

YouTube: https://www.youtube.com/@jen_gottlieb

Most people have stood up and spoken in front of a crowd at least once. But turning that into a career, or even a paycheck, is something most speakers never figure out.

I brought in Zach Nadler, Co-Founder and CEO of VaynerSpeakers, because he knows exactly how this industry works, and he held nothing back.

We got into what event planners actually look for, how to build a reel that opens doors, what your speaking fee should really be, and why LinkedIn might be the most underrated tool speakers are not using. If you want to get on stages and get paid to be there, this one is for you.

" You have to start small. You have to be willing. You also have to put the work in. Nobody's gonna come knocking at your door (with opportunities)." ~ Zach Nadler

In This Episode:

02:08 How Zach went from CAA to co-founding VaynerSpeakers

04:43 What makes a great speaker

12:48 The assets every speaker needs to get booked

14:56 Why event planners are now requesting full speech footage

23:55 How to set your speaking fee

26:00 How to negotiate without losing your value

27:00 Why value exchange matters more than money

36:32 How to book your first stages

42:02 Why LinkedIn is the most underrated tool for speakers

About Zach Nadler

Zach Nadler is the Co-Founder and CEO of VaynerSpeakers, which he launched in 2018 alongside Gary Vaynerchuk. Before that, he was a top sales agent at CAA, representing talent including Al Pacino, Malala Yousafzai, President Joe Biden, and Arnold Schwarzenegger. He also spent three years as Head of Programming for VeeCon, the first NFT-ticketed super conference. Over the course of his career, Zach has driven nearly $100M in sales and booked keynote speakers at close to 4,000 events.

Connect with Zach

IG: https://www.instagram.com/zachnadler/

His business: https://www.instagram.com/vaynerspeakers/

Website: https://vaynerspeakers.com/

Book a 1:1 with Zach: https://intro.co/ZachNadler

Where to find me:

IG: https://www.instagram.com/jen_gottlieb/

TikTok: https://www.tiktok.com/@jen_gottlieb

Facebook: https://www.facebook.com/Jenleahgottlieb

Website: https://jengottlieb.com/

My business: https://www.superconnectormedia.com/

YouTube: https://www.youtube.com/@jen_gottlieb

If writing a book has been on your someday list forever, this one's for you.

I brought in Chandler Bolt, CEO of selfpublishing.com and author of 7 bestselling books, because honestly, I had questions. I traditionally published my own book, and I still wasn't sure I made the right call. So we got into all of it, the real difference between self-publishing and traditional publishing, why the bestseller list obsession might be costing you more than you think, and how a book can become your best client-generating tool.

And I'll be honest, by the end of this conversation, I felt like I'd just paid for a private coaching session. Chandler has built an eight-figure business almost entirely off books, with zero social media until five months ago. So if you've ever thought about writing a book, or you have one and you're not squeezing everything out of it, you're going to want to stick around for this one.

"Give away all of your best stuff for free, and people will pay you to tell it to them again." ~ Chandler Bolt

In This Episode:

- Self-publishing vs traditional publishing

- How to have a successful book launch in 2026

- Why chasing bestseller lists is the wrong goal

- How to use a book to bring in clients

- How Chandler's team speaks at 100 events a year

- Deciding on audiobooks, hybrid publishing, and book stores

- How to work with Chandler and write your book

About Chandler Bolt

Chandler Bolt is a Forbes 30 Under 30 honoree, college dropout, and CEO of selfpublishing.com. He built the company into a $75M business and an INC 5000 company four years running, almost entirely off books and with zero social media presence until recently. He is the author of 7 bestselling books, including "Published," and his mission is to help 100,000 people publish a book by 2035.

Free Book Publishing Consultation: http://selfpublishing.com/jen

Instagram: https://www.instagram.com/realchandlerbolt/

YouTube: https://www.youtube.com/@ChandlerBoltOfficial

Website: https://selfpublishing.com/

Where to find me:

IG: https://www.instagram.com/jen_gottlieb/

TikTok: https://www.tiktok.com/@jen_gottlieb

Facebook: https://www.facebook.com/Jenleahgottlieb

Website: https://jengottlieb.com/

My business: https://www.superconnectormedia.com/

YouTube: https://www.youtube.com/@jen_gottlieb