The Invisible Art: Product Design with Cathy Bergstrom
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The Invisible Art: Product Design with Cathy Bergstrom
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You interact with the human-made world every day, from apps and login accounts to furniture and supermarket checkouts. Behind all these things is a designer, crafting the product with your experience in mind. In this episode we hear from Cathy Bergstrom, a Director of Product Design with deep knowledge of the process. If you want to learn how products are born, this episode is for you!
Episode Guide
00:00 Intro
02:18 What is product design?
06:55 Product design vs. UX design
07:50 Elements of good design: Apple Notes
11:00 Cathy’s journey to product design
12:50 The product design process
17:38 How new products are born: Amazon Prime
22:51 Defining the problem
27:52 Great design: familiarity or novelty?
30:40 Alternate use: Segway
32:23 Cathy’s final thoughts on product design
34:36 Conclusion