The Investment Case For Cultivated Proteins and Oils - Jim Mellon - Agronomics
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The Investment Case For Cultivated Proteins and Oils - Jim Mellon - Agronomics
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In this wide-ranging Future of Foods interview, Jim Mellon, co-founder of Agronomics, offers a characteristically candid take on where food, capital, and climate are really headed. Mellon is bullish on precision fermentation, far less convinced by today’s plant-based category, and unapologetically ambitious about what he sees as category-defining bets. He points to Clean Food Group in Liverpool as Agronomics’ most successful investment to date, predicting fermentation-derived oils could “own the palm oil—and even olive oil—markets within a decade,” delivering deforestation-free fats with lower saturated fat and no environmental trade-off, at price parity.
We discuss Liberation Labs, why the Middle East will be a major growth engine for protein, and the strategic case for licensing IP over building pilot plants. Mellon is emphatic about cultivated meat—citing BlueNalu—and the health dangers attached to conventional seafood. He also reflects frankly on portfolio wins and losses, including Meatable, investment geography, Agronomics’ share price, and why he says every pound he makes goes back into improving animal welfare.
Related episodes: Meatly, Liberation Labs, FAIRR, Meatable (with Helder).