In this interview, I chat with Diego Sanchez, a product manager at Buffer. He is a product leader with over a decade of experience launching new products from zero to one. At Buffer, he leads Community, the company’s newest product, focused on building scalable, meaningful social engagement.

Diego explains what makes Buffer different from other social media management platforms - the team is dedicated to helping small businesses and creators grow through publishing, analytics, and engagement tools. He highlights the company's unique culture of transparency, featuring public salaries and a four-day work week to prioritize employee well-being. A major focus of the discussion is the launch of Community, a new tool that uses gamification and AI to help users respond to comments and build meaningful connections.

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Diego shares data showing that active engagement can increase post interactions by up to 42%, reinforcing the idea that creators should not simply "post and ghost."

Ultimately Buffer aims to simplify the complex landscape of social media while remaining an independent and mission-driven company.

You can find Diego online at: LinkedIn: ⁠https://www.linkedin.com/in/diesanx⁠

You can find Buffer at: ⁠https://buffer.com/⁠

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TikTok's 2026 trend report is out! Longtime listener Casey Ross stops by to share his insights. The YouTube team has improvements to the content upload system, then actor Chris Gethard shares his thoughts on the creator economy and compares the American Revolutionary War being kicked off by mail delivery to our current system of gatekeepers with Instagram and TikTok. Then I do Wednesday Waffle, part 2 of the story where I hired actresses as a gift for my wife.

Links:

TikTok: 2026 TikTok Trend Report (PDF)

Connect with Casey Ross (LinkedIn)

YouTube:This Week at YouTube: Improvements to Content Management and Video Settings Page (YouTube)

Vulture: Preparing for the Creator Economy Apocalypse (with Chris Gethard) (YouTube)

Wednesday Waffle: Just Bananas (Overheard Conversation) - Pick Your Podcast App

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The Head of Instagram, Adam Mosseri, answers questions about posting every day on Instagram, and explains the new Edits linking feature. He also gets into improvements around saves, and explains why there's no dedicated Direct Message app for Instagram.

Links:

My Latest Reel - Anna Mongiello's Story (Instagram) (TikTok)

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Apple announces a direct competitor to Adobe Creative Cloud - it's cheaper and you can purchase the apps so you don't need to pay monthly. Also, the Head of Instagram busts the myth about needing to edit video in Instagram, and YouTube rolls out protections to keep kids limited in their Shorts watch time. Lastly, I do Wednesday Waffle, talking about a gift that I set up for my wife.

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Links:

Apple: Creative Studio (Apple)

Instagram: Mythbusting - Videos Created In Other Apps (Instagram)

YouTube: Limiting Watch Time on Shorts (YouTube)

YouTube: Interest Targeting for Promote, Ingredients to Video, and Creator Insider Content Requests for 2026! (YouTube)

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Wednesday Waffle:

Just Bananas (Overheard Conversation) - Pick Your Podcast App

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The Head of Instagram explains how often the Instagram algorithm changes, how to use Trial Reels and make them permanent, along with how to share a Reel to Broadcast Channel. We also talk about music on Reels, and how frustrating it is when Instagram loses music rights to a song and now your Reel has no audio.

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In this episode, I interview Anna Mangiello, a User-Generated Content (UGC) creator and coach.

Anna is a former high school teacher turned full-time UGC creator and coach who has been creating UGC content since 2021.

She has worked with over 800 brands, including Fiverr, Maybelline, L’Oréal, TikTok, Microsoft, Dr. Squatch, and many others.

Anna has helped more than 700 creators build profitable online businesses through her programs, community, and digital resources. As a multi-passionate entrepreneur with a no-BS teaching style, Anna combines real industry experience with step-by-step education to help women build sustainable, scalable UGC businesses that support their families and give them true time flexibility and freedom.

In this interview, Anna defines UGC as content produced by everyday people for brands to use on their own social media or for paid advertising, which allows creators to work without the pressure of posting to their personal accounts or having a large following. She emphasizes that while UGC offers creative freedom and flexibility, it is a demanding business that requires managing administrative tasks, legal contracts, and client negotiations. Anna also discusses her A+ creator community and her "Two-Hour Creator" course, which helps busy individuals—specifically those in the 30-plus demographic—break into the industry and leverage market gaps.

You can find Anna online at: YouTube , TikTok, and Instagram

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The Head of Instagram gave 3 tips for Reels in 2026, which involve the Edits app for ideas plus Trial Reels. He also wrote a long blog post about the state of Instagram and where things are headed with respect to AI. The CEO of YouTube, Neal Mohan, gave an interview explaining where he sees YouTube fitting into the landscape compared to Netflix and where things will be in 5 years.

Links:

Instagram: 3 Reels Tips for 2026 (Instagram)

Instagram: Carousel Post on State of Instagram from the CEO (Instagram)

YouTube: CEO of the Year Neal Mohan Discusses YouTube’s Cultural Dominance (YouTube)

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When the new year starts, Jen Lehner and I make predictions for the next 12 months. In today's episode, we talk about our favorite marketing campaigns of 2025 and our predictions for social media in 2026.

Links:

Watch the rest of the interview (YouTube)

Listen to the rest of the interview (Spotify)

Jen Lehner: https://jenlehner.com/

Front Row Daily Briefing: https://jenlehner.com/flash/

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