In this episode, I talk about times I got fired from managing accounts and what those moments taught me. I share real mistakes, the emotions that come after losing an account, how I rebuild confidence, and why certain client types create trouble from the start. If you have ever felt imposter syndrome or struggled with tough client relationships, this one will resonate.

In this episode of the Indie PPC Podcast, I break down my full Google Ads tech stack — the exact tools I use to manage 25 accounts ranging from $2k/month to over $1M/month. No sponsorships, no referral codes — just an honest look at what actually helps me run accounts more efficiently.

I cover why I rely on Optmyzr's MCC dashboard, how Opteo helps me manage lower-spend clients, and why AdBeacon has become my go-to for holistic data across all platforms and I showcase a new custom change reminder tool I made with Dave Ten (in my frantic black friday state, I mistakenly got his name wrong in the vid 😖 sorry dave!)

I also share a custom tool I built with Dan Ten that tracks changes, sets reminders, and automatically compares results.

To wrap up, I highlight two must-watch videos: FeedArmy’s update on Merchant Center shipping cutoffs, and Andrew Lolk’s breakdown of Smart Bidding Exploration, which completely changed how I think about the feature.

Got a question for a future episode? Drop it in the comments or email me at info@joeybidner.com

FeedArmy video: https://www.youtube.com/watch?v=0TlCPSZ2v7E

Andrew Lolk Video: https://youtu.be/ZPrdl1bGkSc?si=CyuiaavsIlmSvaKm

In this episode, I break down my full Google Ads strategy for Black Friday, Cyber Monday, and major promo periods. You’ll learn how to properly plan budgets and use Google’s tools to drive new customers (not just discount your existing ones).

We cover:
Why you should scale spend before the sale
How to use conversion lag to time your budget ramp
Which campaign types drive cold traffic vs. remarketing
The best way to show discounts in Google Shopping
Compare-at-price vs. promo codes (and why I hate promo codes)
How to schedule sales messaging in Search + Display
Using seasonality adjustments & Google’s new Promotion Mode
Why “baby discounts” don’t move the needle
Bundling when your margins are tight

Whether you’re prepping for Q4 or running promos year-round, this tactical breakdown will help you make every dollar count.

Key takeaway:
Build your audience before the sale, then close them with the offer.

If this episode helps, drop a comment & share!

—
Listen / Watch the Indie PPC Podcast
🔥 Practical Google Ads strategy for indie marketers & brands