On this episode of the Ever Upward podcast I have a special guest Charles Miller, who is creative director at Platoon creative studio based in Nashville, TN. Charles is a designer and brand strategist. We discusses the importance of branding and how it helps entrepreneurs articulate their value. He explains that branding is about creating a reputation and connecting with the right audience. Charles emphasizes the need for authenticity and aligning the brand with the founder's vision. Miller also shares his experience as an entrepreneur and advises others to get clear on their unique value and find someone to help present it to the world.

Takeaways

• Branding is about creating a reputation and connecting with the right audience.
• Authenticity is key in branding and aligning the brand with the founder's vision.
• Companies like Yeti and Patagonia are examples of successful branding.
• Entrepreneurs should get clear on their unique value and find someone to help present it to the world.

You can connect with Charles by clicking HERE.

You can connect with Jarrod by clicking HERE.

This Episode is sponsored by Excelsior Capital. To learn more about the firm please visit our website HERE.

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