The Illusion of Choice, What’s Really in Your Personal Care Products
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The Illusion of Choice, What’s Really in Your Personal Care Products
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In this episode of the Black Sheep Podcast, we sit down with Roxanna, founder of Purdy Natural in London, Ontario, to talk about what’s actually in the products people use every single day, and why most of us never question it.
We unpack the illusion of choice in big box stores, how a handful of corporations control most personal care brands, and why “approved” does not mean safe long term. Roxanna shares her journey from medical esthetics to building a small batch, plant based personal care business rooted in education, transparency, and community.
This conversation goes deep into deodorant, skincare, fragrance, tampons, baby products, sunscreen, and the hidden toxic load people carry without realizing it. We talk nervous system overload, hormone disruption, greenwashing, why independent shops exist, and why gradual change matters more than perfection.
This episode is not about fear. It’s about awareness, responsibility, and taking your health back one product at a time.
If you’ve ever assumed something was safe just because it was on a shelf, this episode will make you pause.