The Idea Climbing Podcast copertina

The Idea Climbing Podcast

Di: Mark J. Carter
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  • Riassunto

  • Interviews with entrepreneurs and thought leaders about bringing your big ideas to life through marketing, mentoring and more!
    © 2019 Mark J. Carter & ONE80
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Episodi
  • How to Create a Successful Online Marketing Strategy with Erin Marcus

    How to Create a Successful Online Marketing Strategy with Erin Marcus
    May 1 2024
    If you want to create a online marketing strategy, you need to successfully combine strategies with tactics. I discuss how to do that with my guest, Erin Marcus. Erin is the founder and CEO of Conquer Your Business, an international company helping driven entrepreneurs and small business owners get the financial and emotional freedom they need to build a business and a life they're proud of. First Things First One of the important things to understand as an entrepreneur is your business will never outgrow you. The idea of the inner work never being done is just important to accept. Erin works at the intersection of where what you need to do meets who you need to be to do it. When working on your marketing plans and business plans you need to rearrange what you’re doing to uncover new opportunities. The truth of the matter is that the plan doesn’t matter if you can’t take action based on the plan. If you can’t do the things that it would take to get things done, then those are the wrong things, and they need to change. As Erin works with her clients who are experiencing amazing growth in their business, and what she sees happen time and time again is instead of looking for what you need to do, and we’re talking about marketing tactics here, you really need to ask yourself “Why that particular tactic?”. Tactics are almost the last things you figure out. It’s strategy first, tactics later every time. Success Lies with Your Strategies Many entrepreneurs try to solve business issues with marketing tactics and every business issue needs marketing tactics as part of their strategy. You need to know what you want first. For example, “I want to grow my business” means getting more clients. Then the question becomes “How do I get those clients?" I’ll try XYZ marketing tactic. She calls them one-size-fits-all-soon-to-be-obsolete-insta-tactics. If you ask yourself “Why this tactic?” None of those tactics are wrong or bad, they’re all fantastic; as long as they’re the right ones for you. By answering “Why this tactic?” and aligning them with a strategy, you can decide which ones to engage and which ones to leave behind. That’s where you start. In this episode we also discuss: How your “inner work” helps you decide which strategies and tactics to adopt. Why the “inner work" is making your decisions from a place of abundance, expansion, and growth. The structure of making good marketing decisions. How not to become susceptible to every “guru’s” marketing advice. How to come from a place of inspiration instead of desperation. How to find and ask the “right why”. How to learn about and notice your own “buzzy roller coaster” feelings. How to pick the right marketing strategies and tactics and say no to the rest. Why your business must have a strong online presence and how to create one. How to choose which online platforms to build your business on. …and more golden nuggets of advice! You can get my book here: “Idea Climbing: How to Create a Support System for Your Next Big Idea” About the Guest Erin Marcus is the founder and CEO of Conquer Your Business, an international company helping driven entrepreneurs and small business owners get the financial and emotional freedom they need to build a business and a life they're proud of. Having made the successful leap from corporate executive to entrepreneur, Erin uses that experience, along with her MBA education and street smart upbringing, to help her clients reach heights they never dreamed possible. And have fun doing it! Get to know Erin! https://www.youtube.com/channel/UCLFD-aM6LmA10FQrFC_QchQ https://conqueryourbusiness.com/ https://www.linkedin.com/in/erinmarcusconqueryourbusiness/
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    25 min
  • How to Create a Stronger, More Profitable Online Presence with Michael Buzinski

    How to Create a Stronger, More Profitable Online Presence with Michael Buzinski
    Apr 24 2024
    Creating a stronger, more profitable online presence takes skill. We discuss how to do that in this episode with my guest Michael Buzinski. Michael is a decorated US Air Force veteran, he has built several small businesses (two multi-million dollar ventures) and marketed for over 1200 companies, best-selling author, and host of the top 1% podcast “the Buzzworthy Marketing Show”. Reluctance to be in the food industry as a teenager pushed Michael into sales and, eventually, marketing. Many people start in sales to get into marketing because that’s where you can start without any experience. If you have the gift of gab, you can pretty much sell anything, especially if you have empathy and you can be taught. Michael was a very teachable person at a young age. As he got higher into the sales world, he ended up moving into marketing. Michael loves marketing because it is a continual learning adventure. After his tour in the Air Force Michael became a small business owner. Because of this, he has a huge respect for small business owners and entrepreneurs because he knows how hard it is to get started and there’s nothing out there helping us. Small business owners are on their own. They never say no, they never give up, they fight for what they believe in and those are the people that he likes to be around. The Biggest Marketing Mistake that Entrepreneurs Make Online The biggest thing, especially now with AI, is that people overcomplicate things. Everybody is looking for the next big thing in marketing, so they end up with a lot of random tactics. Michael believes that “Sound strategy aways beats blind tactics”. When Michael started his marketing firm back in 2005, what we have today with social media tools for marketing was nonexistent. Now we have all these shiny things. Unfortunately, people don’t have a good strategy and so marketers and agencies for years have overcomplicated the process. It comes from the enterprise level of looking at marketing where there’s so many moving parts. At that level there are too many complexities in tracking Key performance Indicators (KPIs) for marketing initiatives. Small business owners don’t need all those KPIs. They can get more traffic and even double their traffic and profits with the right strategies. All the traffic in the world means nothing if it doesn't convert. We discuss how to do that. We cover topics such as: Where a sound marketing strategy begins and how to get started. How to define a clear target market. What you should be tracking online to learn what’s working and what’s not working. What vanity metrics are and why they’re misleading. The three KPIs that have the most impact on your business and marketing initiatives. How to double your revenue using three key strategies. How to know what marketing tactics to stop How to recognize your target market’s buying cycle and map out your clients’ value journey. …and other golden nuggets of advice! You can get my book here: “Idea Climbing: How to Create a Support System for Your Next Big Idea” About the Guest Michael Buzinski is a decorated US Air Force veteran, serial entrepreneur, digital marketing thought leader, international speaker, best-selling author, and host of the top 1% podcast the Buzzworthy Marketing Show. He has built several small businesses (two multi-million dollar ventures), and marketed for over 1200 companies. Dubbed a “marketing visionary” by the American Marketing Association, Michael is on a mission to eradicate entrepreneurial poverty by simplifying the digital marketing strategy process with the Rule of 26. His revolutionary approach helps business owners avoid the time drain and frustration of managing profitable digital marketing campaigns. Connect with Michael! LinkedIn: https://www.linkedin.com/in/michaelbuzinski/ Rule of 26 (book): https://www.rulof26.com
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    24 min
  • How to use Applied Improv in the Business World with Mike Weaver

    How to use Applied Improv in the Business World with Mike Weaver
    Apr 17 2024
    There’s a LOT more to improv than entertaining shows. It has many implications to create networking and communication experiences in the business world. That’s what I discuss in this episode with my guest, Mike Weaver. Mike’s been an actor in improv theater since 2003 and a member of the Applied Improvisation Network since 2007. He leverages his coaching certifications, membership in the Applied Improvisation Network, and over 20 years of pastoral leadership to powerfully serve his clients. A couple decades ago Mike out getting ice cream with his son and saw a flier on the wall for an improv workshop for professionals. It promised to improve your public speaking skills, enhance communication skills, make you a better leader, and so on. Mike thought “That all applies to me, I don’t know about improv, I think I’ll take a class.” It was in a studio below some theaters in Columbus, Ohio, taught by an actress from New York City. After that first improv class Mike was hooked. He realized at that moment he had been “doing improv” all his life, but he didn’t have a name for it until then. Improv gave Mike permission now to be himself, co-create experiences, have fun, and make something meaningful in a creative way with other people that are all in the process together. Immediately after his first class he signed up for the second level class and from there kept taking classes. To this day he still takes classes because there’s always something to learn. What You Might Not Know about Improv A lot of times people immediately associate comedy with improv. While improv can be funny, it doesn’t have to be. Mike’s seen comedy improv, dramatic improv, and everything in between. It’s all about having an honest conversation in the moment and that honesty is what got him. The biggest misconception is that improv is just about being funny, or its about standup comedy and being clever on stage and that’s not it at all. Another misconception is people thinking “I can’t take improv because I’m not in theater, or I haven’t taken acting classes, etc.” That’s not it. It’s about showing up and being present. That’s a human skill, it’s not necessarily a skill that professionals have. What happens is you start sharpening that skill as you learn. Everyone can have those skills to listen, be present, to focus, and more. We also discuss: Everyday human skills you can learn through improv. How improv teaches you to be present and live in the moment. How improv can teach entrepreneurs listening skills for client meetings. The difference between traditional improv and applied improv for business. What improv can teach you about creating successful collaborative experiences. How to use improv in everyday conversations. How improv applies to networking in the business world. The power of responding to people instead of reacting to them. …and more golden nuggets of advice! You can get my book here: “Idea Climbing: How to Create a Support System for Your Next Big Idea” About the Guest Mike Weaver is the author of "Unstuck: Amazing Momentum for Christian Leaders through Improv" and has been a certified coach since 2015, specializing in empowering leaders to maximize their potential, amplify their influence, and leave a lasting legacy. He’s been an actor in improv theater since 2003 and a member of the Applied Improvisation Network since 2007. He leverages his coaching certifications, membership in the Applied Improvisation Network, and over 20 years of pastoral leadership to powerfully serve his clients. Learn more about Mike! www.unstuckcoaching.co Want to learn more about improv in the business world? Check out "How to Use Improv to Improve Business Communications with Bill Prinzivalli"
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    23 min

Sintesi dell'editore

Interviews with entrepreneurs and thought leaders about bringing your big ideas to life through marketing, mentoring and more!
© 2019 Mark J. Carter & ONE80
Leadership Marketing Economia
Mostra di più Mostra meno

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