What happens when life forces you to stop, reassess everything and decide what really matters?

In this episode of the INSPIRe Sales Podcast, I’m joined by marketer, mentor, author and entrepreneur Christina Robinson for a conversation that goes far beyond marketing.

Christina shares the extraordinary story of building her career and business, completing a management buyout, growing her profile as a speaker and podcaster — and then having her world turned upside down by a life-changing medical emergency in January 2025.

After developing cauda equina syndrome and undergoing emergency surgery, Christina was told it was unlikely she would walk again. Her recovery has required extraordinary resilience, patience and a willingness to keep doing the unglamorous daily work, even when progress has been slow.

That experience has also changed the way she thinks about business.

Today, Christina works increasingly as a mentor and strategic partner to entrepreneurs, combining her marketing expertise with a much deeper understanding of the mindset, beliefs and personal challenges that can either help people move forward — or keep them stuck.

We explore:

• Why “show up, back yourself” has become Christina’s mantra.
• Why so many entrepreneurs struggle to market themselves consistently.

• How to become more magnetic by understanding exactly who you want to help and the problems they need you to solve.

• Why trying to market to “everyone” usually means connecting properly with no one.
• How to create content that educates, inspires and entertains.
• The relationship between authenticity, personal brand and commercial success.
• Why consistency matters far more than occasional bursts of marketing activity.
• The difference between solving the problem somebody thinks they have and uncovering what they actually need.
• What coaching, mentoring and sales have in common when it comes to asking better questions.
• How our thoughts, feelings and beliefs influence the actions we take.
• Why achieving difficult goals often comes down to doing the boring work consistently.

We also discuss Christina’s book, Stop Hiding, Start Marketing, which became a number-one bestseller, and the remarkable response she received despite having been largely absent from marketing for around 18 months while recovering.

There are plenty of practical marketing and sales ideas in this episode.

But underneath all of them is a much bigger message:

Show up. Back yourself. Do the work. And don’t allow your current reality to determine what you believe is possible.

A powerful and very human conversation about marketing, sales, mindset, resilience and building a business around who you really are.

Connect with Christina here:

https://www.linkedin.com/in/christinarobinson2

https://www.green-umbrella.biz/

Connect with Justin Leigh:

https://www.linkedin.com/in/justin-leigh-coach/

If you enjoyed this episode, please subscribe, share it with your network and leave a review. It helps us continue bringing world-class sales conversations to more listeners.

🎯 Want to understand your own sales strengths and development areas?

Take the free Sales Acceleration Scorecard:

https://salesacceleration.scoreapp.com/

In this episode of the Inspire Sales Podcast, Justin Leigh is joined by Daniel Burns, founder of BVME Performance Coaching, sales leader and performance coach.

Daniel shares his remarkable journey from door-to-door sales into sales leadership and professional coaching, revealing the lessons that helped him shift from pursuing personal success to helping others become the very best version of themselves.

At the heart of this conversation are two deceptively simple questions:

What do you want?

Who do you want to be?

Together, Justin and Daniel explore:

• Why clarity of purpose is the foundation of success

• How top performers create a blueprint for achievement

• The importance of connecting personal goals with professional goals

• Why sustainable momentum beats short bursts of motivation

• How to identify your Highest Payoff Activities (HPAs)

• The power of tracking progress and celebrating small wins

• Why mindset and self-belief are critical for sales success

• How customers buy for their reasons, not yours

• The role of coaching, mentoring and external perspective in accelerating growth

• Why becoming your best self is an ongoing journey, not a destination

Daniel also shares practical examples from his own career, including how identifying and prioritising revenue-generating activities transformed his performance and helped him focus on what truly matters.

One of the most powerful themes throughout the episode is that lasting success comes from intentional growth. Whether you're building a sales career, leading a team or pursuing personal goals, success begins with a clear vision of who you want to become.

If you're looking to improve your sales performance, strengthen your mindset, or create greater balance and fulfilment in your life and career, this conversation is packed with practical insights and actionable ideas.

Connect with Daniel Burns:

LinkedIn: https://www.linkedin.com/in/daniel-burns-6b587445/

Connect with Justin Leigh:

https://linktr.ee/JustinLeigh

If you enjoyed this episode, please subscribe, share it with your network and leave a review. It helps us continue bringing world-class sales conversations to more listeners.

🎯 Want to understand your own sales strengths and development areas?

Take the free Sales Acceleration Scorecard:
https://salesacceleration.scoreapp.com/

In this episode of the Inspire Sales Podcast, Justin Leigh is joined by Richard Harris, sales trainer, consultant, keynote speaker and author of The Seller's Journey.

With more than 30 years of experience across sales, sales leadership and consulting, Richard brings a refreshing blend of practical wisdom, straight-talking advice and humour to a conversation that explores what it really takes to succeed in modern sales.

Together, Justin and Richard discuss:

• Why discovery remains the most overlooked and underdeveloped skill in sales

• The origins of Richard's NEAT sales framework (Need, Economic Impact, Access to Authority, Timeline)

• Why many sales teams focus on the wrong problems when trying to improve performance

• The growing importance of AI and how sales professionals can make it a genuine partner in their daily workflow

• The decline of human-to-human communication skills and its impact on sales effectiveness

• Why coaching, reinforcement and repetition are essential for long-term behavioural change

• How sales leaders can help their teams build lasting sales skills rather than temporary knowledge

• The psychology behind influence, persuasion and human behaviour

Richard also shares his journey from corporate sales leadership to building a successful consulting business, along with practical advice for sales professionals at every stage of their careers.

One of the most powerful messages from this episode is surprisingly simple:

Invest just 15 minutes each week developing your sales craft.

Small, consistent improvements create extraordinary long-term results.

Whether you're a sales professional, sales leader, business owner or someone looking to improve your ability to influence and communicate, this episode is packed with practical insights you can apply immediately.

Connect with Richard Harris:

📧 richard@theharrisconsultinggroup.com

🔗 LinkedIn:
https://www.linkedin.com/in/rharris415/

🌐 Website:
https://theharrisconsultinggroup.com/

📖 Book:
The Seller's Journey

Connect with Justin Leigh:

https://linktr.ee/JustinLeigh

If you enjoyed this episode, please subscribe, share it with your network and leave a review. It helps us continue bringing world-class sales conversations to more listeners.

🎯 Want to understand your own sales strengths and development areas?

Take the free Sales Acceleration Scorecard:
https://salesacceleration.scoreapp.com/