Guest: Indhira from Goddesthetics

In this soulful and unfiltered episode of The Entrepreneurial Esthetician, Katrina sits down with her best friend Indhira, owner of Goddesthetics, to talk about all things energy, alignment, and authenticity in the beauty industry. From setting intentions before working with clients to mastering the art of energetic touch, this episode dives deep into what it really means to be a solo esthetician in today’s world.

Together, they unpack the truth about gatekeeping in Ottawa’s esthetician community, the importance of sharing knowledge (and clients!), and how to attract the kind of energy — and clientele — that truly aligns with your purpose.

@goddesthetics

Katrina hosts Stephanie and Keyanna from the Esty Zone, exploring their journey from friendship to business partners in the esthetics industry.

They discuss the challenges and triumphs of building their business, navigating regulations, and the importance of creating a welcoming atmosphere for clients. The conversation also touches on the significance of community and networking within the esthetics field, an how we m at Sugar Con his year.

With plans for future events and collaborations, the episode highlights the passion and dedication these women have for their craft and each other.

And Stephanie has an announcement...

https://estyzone.com/

Instagram: Estyzone

In this episode of The Entrepreneurial Esthetician, Katrina sits down with Kiana Buzza, Brand Marketing Manager at Bushbalm, to dive into the glow-up story behind one of the most iconic skincare brands in the industry. From humble beginnings in Ottawa to becoming a international name in post-wax skincare, Kiana shares on how Bush Balm started, marketing tips and tricks for estheticians, and how to survive your next trade show.

Kiana isn’t just a marketing pro — she’s one of the OGs who helped build the Bush Balm brand from the ground up. Katrina and Kiana also get real about what it takes to stand out in a competitive beauty market, how to build authentic connections with your clients and community, and how to turn every opportunity (even the chaotic ones) into growth.

If you’re an aspiring esthetician, beauty professional, or entrepreneur, this episode will give you major insight and hopefully some inspiration.

✨ Tune in and learn how to grow your beauty brand, market with confidence, and master your next trade show like a pro.

In this episode:

00:00:00 - Introduction

00:00:22 - Personal Connection

00:02:42 - Early Days & Dragon’s Den Story

00:05:26 - Customer Impact & Community

00:08:48 - Products & Limited Editions

00:12:13 - Marketing Support for Estheticians

00:16:17 - Team Culture & Company Growth

00:21:44 - Networking & Community Events

00:23:19 - Trade Shows & Marketing Strategies

00:29:44 - Lightning Round: Favorites & Tools

00:33:18 - Closing

@tropixgalinc

@theentreprenurialesthetician

@bushbalmpro

@bushbalm

@kbuzza