In this episode, Evie shares an honest look at her entrepreneurial journey over the last decade. What began as a creative hobby slowly grew into a photography business and eventually opened the door to education, mentorship, and multiple companies. Along the way, Evie faced unexpected closed doors, rapid growth, seasons of hustle, moments of burnout, and major life transitions that reshaped how she viewed success and sustainability Evie walks through the evolution of her businesses, including the early days of photography, the launch and expansion of The Heart University, building and scaling educational offerings, and stepping into new ventures that stretched her faith and leadership. She reflects on what it taught her to trust God through uncertainty, to pivot when plans changed, and to build businesses that align with the life she wanted rather than consume it.

This conversation is a reminder that entrepreneurship does not have to follow a straight line. Growth can look different in every season, and success can mean learning when to push forward and when to simplify. If you are navigating change, feeling called to shift, or wondering how to build a business that supports both your life and your values, this episode will meet you right where you are.

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Destination Photographer Freebie: https://theheartuniversity.com/destination

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Honeybook: share.honeybook.com/heart

In addition to a FREE 7 day trial, get 35% off your first two years of HoneyBook!

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Heart Apparel Shop: https://theheartuniversity.com/apparel

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Watch on YouTube: https://youtube.com/@theheartuniversitychannel?si=33lzxpBA9UxKlgTE

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If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here.

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In this episode of The Heart & Hustle Podcast, Evie and Lindsey step straight into the creative arena with James Broadbent, founder and CEO of Narrative, for an honest, unfiltered conversation about AI, culling, editing, and whether photographers really need to leave the "dark ages" of legacy workflows behind. From debating Photo Mechanic loyalty and DSLR comfort zones to breaking down how AI-assisted culling and editing actually work inside a real photographer's workflow, this episode pulls back the curtain on what it looks like to save hours behind the computer without sacrificing creative control. James shares how Narrative was built by photographers for photographers, why AI doesn't replace artistry (but can absolutely support it), and how freeing up your time can lead to better work, less burnout, and a more sustainable business. If you have ever felt skeptical, overwhelmed, or quietly curious about AI tools and still want your work to feel intentional, emotional, and unmistakably yours, this conversation is your permission slip to rethink how you work.


Check out Narrative now: https://narrative.so/

Instagram: https://www.instagram.com/narrativeapp/

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Content Pillars Freebie: https://theheartuniversity.com/pillars/

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Website Templates: www.theheartuniversity.com/website-templates

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Check Out Our Course Library: https://theheartuniversity.com/courses

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Watch on YouTube: https://youtube.com/@theheartuniversitychannel?si=33lzxpBA9UxKlgTE

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If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here.

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"PODCAST10" for 10% off anything from The Shop!

www.theheartuniversity.com/shop

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What if 2026 is the year you finally stop DIY'ing your business strategy and start building with intention? In this powerful new-year conversation, Evie and Lindsay unpack why free content and doing everything on your own can only take you so far, especially when you are feeling stuck, exhausted, or overwhelmed by too many ideas and no clear path forward. They share personal stories from their own entrepreneurial journey, including lessons learned from outsourcing too soon, the real difference between information and transformation, and why customized coaching and outside perspective can be the catalyst that helps you move from plateau to momentum. From clarity and accountability to mindset shifts and sustainable systems, this episode walks you through the signs that it may be time to stop circling the same problems and start investing in real results. If you are heading into 2026 with a big vision, a desire for growth, and a sense that you cannot do this alone anymore, this episode is your loving nudge to stop white-knuckling your business and start building the support you actually need.

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Burnout Freebie: https://theheartuniversity.com/burnout

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Heart Shop: https://theheartuniversity.com/shop

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Use HEARTANDHUSTLE for 10% OFF.

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Watch on YouTube: https://youtube.com/@theheartuniversitychannel?si=33lzxpBA9UxKlgTE

---------------------------------

If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here.

---------------------------------

"PODCAST10" for 10% off anything from The Shop!

www.theheartuniversity.com/shop

---------------------------------

Follow along:

www.instagram.com/mrslindseyroman

www.instagram.com/evierupp

www.instagram.com/theheartuniversity