Frederic Llordachs trained as a doctor and hasn't seen a patient since 2011 — a badly broken arm sent him to business school instead of the wards. What began as a "pet project" called Doctoralia became the most-visited health website in Spain, spread across Latin America, and merged in 2016 to form DocPlanner, now one of Europe's few digital health unicorns. Then he handed it over and started again from scratch.

In this episode Frederic walks through the whole arc: building a company almost by accident, hiring for character over talent, the failures he'd happily repeat, and why he left a 3,000-person corporate to build Llamalítica — an AI tool that pulls a patient's scattered records into one readable picture. Along the way he makes the case for why doctors aren't the innovators everyone assumes they are, what's quietly broken about a system that still calls people "patients," and where the doctor's job is actually heading over the next ten years.

A rare conversation with someone who built the future of digital health once, sold it, and decided to do it all over again.

Recorded in Barcelona.

Also available on youtube as a video: https://youtu.be/WFGQ49MsAYY

Connect on Linkedin: https://tr.ee/6cO-eGHQhQ

Maria Ripol heads Open Innovation and Digital Transformation at Barcelona Health Hub, one of Europe's most active health innovation institutions, based inside the historic Hospital de Sant Pau. She didn't arrive there through a medical degree or a tech background, she came through international relations, public policy.

In this episode we talk about what open innovation actually looks like from the inside; the daily reality of connecting startups, hospitals, pharma, investors, and insurers, and why that job is as much about managing expectations as it is about making connections. We get into what separates a health startup that is ready from one that isn't, why regulation might be less of a wall and more of a competitive advantage, and what AI is genuinely doing well in health versus where the hype is running ahead of the reality.

An honest conversation with someone who has had a front row seat to Barcelona's health innovation scene and isn't afraid to say what she actually thinks.

Recorded in Barcelona.

Aline Noizet has been inside Barcelona's health tech ecosystem since the beginning, when wearables were just about counting steps and hospitals had no idea what digital health meant. Fifteen years later, she is one of the most connected people in the space, and in this episode she reflects on everything she has witnessed along the way.

We talk about how the ecosystem was built and who built it, what makes a health startup succeed or quietly disappear, and what the full journey of a digital health product actually looks like from idea to reimbursement. We also get into femtech and why women's health is still fighting for the funding and attention it deserves, the real state of prevention and precision medicine, and where she sees healthcare going in the next ten years.

A conversation with someone who has seen it all, and still believes the best is ahead.

Recorded in Barcelona. Visit Youtube for a video version.