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The Growth Signal

The Growth Signal

Di: Alyssa Nolte
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A proposito di questo titolo

Customer relationships are changing. In a world where trust is earned (not assumed) and expectations evolve overnight, revenue leaders can’t afford to rely on old playbooks. The Growth Signal is your front-row seat to the conversations shaping the future of customer relationships.

Hosted by Alyssa Nolte, each episode features honest, unscripted conversations with leaders in sales, customer success, marketing, and growth.

No slides.

No buzzwords.

Just smart people wrestling with how to build trust, drive impact, and stay one step ahead.

Whether you're trying to scale post-sale strategy, drive proactive engagement, or rethink what customer success really means - this podcast will help you lead the way.

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Connect with Alyssa: https://www.linkedin.com/in/alyssanolte/

Follow the Podcast on LinkedIn: https://www.linkedin.com/company/the-growth-signal/

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Tools I Use (May Contain Affiliate Links)

  • Host on RSS.com
  • Edit in Descript
  • Record in Streamyard
  • Cover Art on Canva
  • Finds Guests on Podmatch
© 2025 The Growth Signal
Economia
  • Tech Layoffs Aren’t Over… The Next Wave Is Coming with TJ Walia
    Jan 21 2026

    Tech layoffs may feel like they slowed down, but TJ Walia believes the hardest part is still ahead.

    Alyssa Nolte sits down with TJ Walia to rethink what layoffs really mean, why another wave may be coming, and how AI, salary resets, and fear are reshaping the future of work. This conversation challenges the idea of job security and pushes listeners to rethink how they build skills, value, and independence in a changing economy.

    If you work in tech, sales, marketing, or any corporate role, this episode will make you stop and ask a hard question… if your job disappeared tomorrow, what would you do next?

    Why you should listen

    This episode goes beyond headlines. It explores what layoffs signal about power, control, and opportunity, and how rethinking your relationship with work can put more of your future back in your hands.

    3 key takeaways

    1. Layoffs are no longer about performance. They are about cost, leverage, and control.
    2. AI will not replace you. People who use AI well might.
    3. True security comes from knowing how to earn on your own, not from a job title.

    People and resources mentioned

    TJ Walia

    Malina Walia and The Young Leaders Podcast

    Gary Vee

    LinkedIn

    Microsoft

    AI tools like ChatGPT

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    28 min
  • People, Strategy, Execution, Cash: The 4 Things Every Business Must Balance with Fuquan Bilal
    Jan 20 2026

    Growing a business is not about hustle. It is about balance. Rethinking how people, strategy, execution, and cash actually work together.

    Most businesses fail because one part gets all the attention and the others get ignored. Alyssa Nolte sits down with Fuquan Bilal to break down his hot take on the four parts every business must balance to grow without breaking. This conversation challenges the idea that vision alone is enough and rethinks what real, sustainable growth looks like.

    If you are building a business, leading a team, or trying to scale without losing your soul, this episode will help you see where things quietly fall apart and how to fix them before they do.

    Why you should listen

    This episode helps you rethink growth beyond big ideas and revenue goals. Fuquan shares lessons from building real businesses, raising capital, and leading teams over decades. Alyssa connects those ideas back to leadership, sales, and how trust is built with both teams and customers.

    3 key takeaways

    1. Every business must balance people, strategy, execution, and cash or it will stall
    2. Vision without systems leads to chaos, not growth
    3. Doing good and making money do not have to be opposites

    People and resources mentioned

    • EOS (Entrepreneurial Operating System)
    • Scaling Up (Rockefeller Habits 2.0)
    • Napoleon Hill
    • Think and Grow Rich
    • Maxwell Maltz
    • Psycho-Cybernetics
    • Jim Rohn
    • Brian Tracy
    • NNG Capital Fund (nngcapitalfund.com)
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    16 min
  • B2B Buyers Want a B2C Experience - And They’re Done Waiting with Ray Hartjen
    Jan 15 2026

    B2B buyers are done being forced through slow, sales-first processes. They want the same freedom, clarity, and control they get as everyday consumers.

    Alyssa Nolte sits down with Ray Hartjen to rethink how B2B companies go to market when buyers expect digital-first journeys, self-serve options, and clear pricing. This conversation challenges old habits in sales and marketing and makes the case for revenue teams to adapt or get left behind.

    If you sell, market, or support B2B products, this episode will help you see buyer behavior through a new lens and rethink how customer relationships actually start and grow.

    Why listen

    Most B2B teams are still optimizing for their internal process, not how buyers want to buy. Ray explains why that gap is costing companies revenue and how a more buyer-led approach creates trust, speed, and better outcomes.

    3 key takeaways

    • B2B buyers expect B2C-style experiences, including self-serve and less friction
    • Gated content and hidden pricing push serious buyers away earlier than most teams realize
    • Revenue works best when sales, marketing, and customer teams move together around the buyer journey

    People and resources mentioned

    • Revenue Orchestration (book by Ray Hartjen)
    • Nadine Dietz
    • Virtuosi LEAP
    • G2

    The Growth Signal is about rethinking the future of customer relationships. This episode is a clear reminder that the future belongs to buyers who stay in control.

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    26 min
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