In this episode of Founder to Founder, Luke Johnstone sits down with David Abrahamovitch, founder and CEO of GRIND, to explore what it really takes to build and scale a modern consumer brand.

David shares how he transformed his late father's old mobile phone shop on Old Street into one of London's most recognisable coffee brands, before expanding into direct-to-consumer, retail, grocery and hospitality partnerships.

Together they discuss startup growth, leadership, fundraising, mentorship, hiring the right people and the realities of scaling a business over more than a decade.

From opening the first GRIND location in Shoreditch to launching products into major supermarkets and serving millions of coffees every year, David reflects on the decisions, risks and lessons that shaped the journey.

If you're building a startup, growing a consumer brand or navigating the challenges of leadership, this episode is packed with practical insights from a founder who has scaled through multiple stages of business growth.

• How GRIND started from a single coffee shop in East London
• The realities of scaling a consumer brand
• Why mentorship and community matter as a founder
• Lessons on fundraising, hiring and leadership
• How to balance instinct with advice
• Why luck plays a bigger role in entrepreneurship than most founders admit

Looking for support on your own founder journey?

Founder to Founder is brought to you by Virgin StartUp, the not-for-profit organisation helping founders start, grow and thrive through funding, mentoring, expert advice and community.

Find out more at virginstartup.org

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