"The Good Stuff" - Episode 157: Sarah Citron
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"The Good Stuff" - Episode 157: Sarah Citron
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This week, hosts Karissa and Virginie sit down with Sarah Citron, CEO & Co-Founder of Bricoleur Vineyards, to explore how family legacy, creative marketing, and a passion for bringing people together are shaping the future of Sonoma County wine.
Tune in as Sarah shares her journey from fashion and digital marketing in New York City to building a welcoming wine country destination rooted in her family’s deep Sonoma County ties. From immersive wine and culinary experiences to sustainable farming and the “Sip with Purpose” program supporting cancer research, Sarah discusses how creating community and giving back can bring new meaning to the wine experience.
Don’t miss this episode to hear how a fresh perspective and a sense of purpose are helping shape what’s next for our industry!