Founder Story:

Matt Zeigler, the Ultimate Polymath! Super Connector, Producer, Community Builder & Fellow Show Host of "Just Press Record" for perfect Collaboration!EPISODE NOTES:What if the shortest path to better work is learning to be where your feet are? That’s the spark behind our conversation with Matt Zeigler—producer turned financial adviser, community builder, and host of the very excellent "Just Press Record" Podcast —who showshow presence, listening, and thoughtful connections can turn chance into momentum.We trace Matt’s arc from teenage gigs and studio life to a mid-career pivot into finance, where he discovered the same skill set applies: translate feelings into form, complexity into clarity, and fear into decisions. When a singer once asked for “more yellow,” he knew what to do. Years later, executives arrive with different words for the same fog—and Matt helps them find the signal by naming the gap between story and reality.That gap is the heart of Epsilon Theory and Panoptica, where Matt collaborates to decode how narratives shape markets, media, and culture. Think of epsilon as the error term between the map and the terrain—the place where headlines distort, incentives mislead, and human judgment goes sideways. Matt shares how better questions, cleaner language, and subtraction over addition can align plans with reality. It’s strategy as craft: roll off the noise, let the truth breathe.We also dive into the “three-body problem” of networks: you, one other person, and both of your audiences. The math stops behaving, and that’s the point. Serendipity compounds when you curate introductions and record the moment, which is exactly what Just Press Record does so well. Along the way we meet his “squirrels” (Premier League football and new music), hear why introverts make strong hosts, and unpack a line that

Matt ZeiglerMatt Zeigler is currently a Managing Director and Private Wealth Advisor with Sunpointe Investments, and the author of the ‘Cultish Creative’ Blog and Newsletter.Blog/Newsletter:

https://cultishcreative.com/X: @cultishcreativeLinkedIn:https://www.linkedin.com/in/matt-zeigler-a58a0a60/Professional:https://sunpointeinvestments.com/

David L. Deutsch is a world-renowned direct response copywriter, marketing strategist, author, and copywriting coach. In addition to creating winning promotions from scratch, he often works with clients and writers behind the scenes to turn under-performing promotions into winners.

David started at Ogilvy & Mather on Madison Avenue, working with clients such as Merrill Lynch, General Foods, and American Express.

He then switched to direct response, where he has generated a billion dollars in sales for leading direct response marketers, entrepreneurs and publishers, including Agora, and Boardroom Inc. (now Bottom Line Publications), for whom he has had as many as six winning “controls” at once.

David supervises, coaches, and trains writers and copy teams both in the U.S. and around the world (including Germany, China, Singapore, England, Columbia, and Romania).

He is the creator of the A-List Copywriting Secrets course, in which he reveals the secrets that have enabled him to sell over a billion dollars of his clients’ products, author of Million Dollar Marketing Secrets as well as Think Inside the Box!, an acclaimed book on generating ideas. He has also written a memory course and co-authored a guidebook to Bermuda.

Website: https://davidldeutsch.com

Leadership Reflections: Working for Cause Not Applause with World Renowned Keynote Speaker & 'Chief Zoo Keeper’, Nigel Risner, on ‘Food for Thought’ Leadership

Entertaining and unreservedly direct, Nigel isn’t just a motivational speaker – he is a company turnaround specialist driving everyone from CEOs to school children to ignite excitement and action in their life.

For more than 20 years, Nigel has been on his quest to make you the best by sharing his techniques and tools to break through the boundaries we put up around us. His always animated and interactive presentations have inspired thousands of FTSE 100 and Fortune 500 delegates, school children, charities, and prison inmates, in groups of five to 5000 and all over the world, into taking positive strides in their work and personal life.

No longer living the dress rehearsal of their life, Nigel’s words whip up listeners into action; energized and passionate.

WEBSITE:

https://www.nigelrisner.com

X:

https://x.com/Nigelrisne

LINKEDIN:

https://www.linkedin.com/in/nigel-risner-chief-zoo-keeper-09632/

YOUTUBE:

https://www.youtube.com/user/NSR0207

FACEBOOK:

https://www.facebook.com/nigel.risner