For years, food founders have had exactly two bookkeeping options:

* Pay a bookkeeper hundreds of dollars a month (and hope they understand your industry and provide accurate & timely numbers)

* Do your own bookkeeping (with no access to guidance or support)

And if we’re being honest, the third option… don’t think about it until tax time.There was never anything in between.

Until now.

In this episode of The Good Food CFO Podcast, Sarah Delevan sits down with Jennifer DeFilippo, Founder of Hello Jenn D, to share how they’re reimagining bookkeeping support for small food businesses and truly meeting founders where they are in their bookkeeping and financial journey.

Here’s what this episode covers:

* The founder feedback Sarah got that inspired this new take on bookkeeping support

* How the most common bookkeeping mistakes - overestimating income and not capturing all expenses - hurt cash flow and increase your tax bill.

* The three new ways all founders can get budget-friendly bookkeeping support, from monthly office hours, to 1-on-1 sessions, to done-for-you services

Learn more about The Good Food CFO Software at https://thegoodfoodcfo.com/software

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The Good Food CFO software offers independent food businesses a low-cost and partnered approach to financial strategy and day-to-day financial management. Our mission is to create innovative tools and resources that provide founders critical financial insights, education and support to build profitable businesses.

Revenue is up 40%. Online ads are working! But cash is tighter than ever. Should they raise their prices?

If you’ve ever stared at growing sales numbers while your bank account tells a completely different story, this episode is for you. Sarah is walking you through a real client case study - a brand with 70% gross profit margins and 40% revenue growth that was still cash strapped - and breaks down exactly how she identified the true source of their cash flow problem. Spoiler: it wasn’t their prices.

Here’s what this episode covers:

* Why raising your prices when you’re cash strapped can actually make things worse, and how to know when it is the right move

* The shift from “should we raise our prices?” to “why don’t we have enough cash?” and why asking the right question changes everything

* The two-step framework Sarah uses to pinpoint exactly where a cash flow problem is coming from

* The inventory strategy this brand used to free up tens of thousands of dollars without touching their prices or their product

Ready to do this work in your own business? The Good Food CFO software walks you through exactly this process — investigate your margins, run your financial audit, and dig into your inventory — so you can find the true source of your cash flow problem. Learn more at https://thegoodfoodcfo.com/software Every subscription includes free access to weekly office hours with Sarah.

Thrive Market has built a loyal following of health-conscious consumers who are actively looking for better-for-you brands.For good food founders, it’s a direct line to your target audience. And the conventional wisdom has always been that selling direct to retail, cutting out the distributor, means better margins and more money staying in your business.

But the Thrive Market relationship isn’t as cut and dry as we assumed, and as Sarah uncovered many founders don’t realize the financial impacts until it’s too late.

In this episode

Sarah breaks down the real cost of selling through Thrive Market -including what she learned from founders actively selling there right now - and pulls back the curtain on how Thrive's price negotiation process works.

You’ll hear:

* What Thrive Market actually charges brands on every invoice

* Why the direct-to-retail margin assumption doesn’t always hold

* How Thrive Market margins stack up against national distributor KeHE (the numbers might surprise you)

* The 5 steps every founder should take before signing with any retail or distribution partner

Before you say yes to Thrive Market, or any retail partner, listen to this episode.