The Gateway Conversation w/ Mike Sewald | PDR Life Podcast Ep. 9

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The Gateway Conversation w/ Mike Sewald | PDR Life Podcast Ep. 9

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Episode 9 of 10 · approx. 48 minutes · Host: Gene Fetty · Guest: Mike Sewald, Gateway Dent 00:00 Episode 9 After covering every training option in episode 8, Gene says the best way to learn is full immersion, and the best company doing it today is Gateway Dent. Teaser: Mike changes Gene's mind on the best way to learn PDR. 01:40 At Gateway Dent "Live in St. Louis" — about an hour away. Gene spent the day there and taught Mike's class a glue pull session. 02:50 Apprenticeship vs. immersion Gene's starting opinion: a true apprenticeship under a master is the best way to learn, and total immersion is second. Gateway: six weeks, five days a week, about eight hours a day — roughly 240 hours, out of your element and in theirs. Gene knows several people who sent sons, family and friends to Mike and got them back fixing damage to billable levels. 04:50 Mike's start Mike was a police chief earning a small salary. A friend went to work for Dent Wizard and made $74,000 his first year, then got Mike an interview. Hired in 1993 and sent to run routes in southern New York and Connecticut. 05:50 Becoming a trainer Mike moved to Virginia Beach, chased hail, and worked in Canada for a while. When asked what he really wanted to do, he said teach. A reference got him a trainer interview in St. Louis. He started late 1995 and taught for Dent Wizard for 10 years. 07:00 Pioneer days Back then it was PDR vs. body shops, not tech vs. tech, so prices were good. Techs were taught they could only fix a quarter-size dent and a one-inch crease. They kept asking "why not bigger?" and grew the trade. Today's tools and glue are unbelievable by comparison. 08:10 Thousands of careers At one point there were four trainers, and two trainers handled 30 students each — 60 techs every three months. Gene's math: about 240 a year, likely a couple thousand careers over Mike's time there. 09:00 Starting Gateway Dent Once Dent Wizard bought back its franchises, which had paid per student, the senior trainers became an expense rather than a profit center. Mike saw the writing on the wall. 10:00 A curriculum built from the field At Dent Wizard, Mike wrote lectures within company guidelines. Teaching advanced classes, he asked returning techs what new techniques and tools they used, and much of what he teaches now came from the field. He's been teaching on his own for close to 20 years. 11:20 Who succeeds Number one: research, and come in hungry. It's a lifestyle, not a job. The best students are energetic and eager to get into the field. Mike turns away a lot of people whose parents want them to learn a trade when they aren't convinced. Skin in the game: pay for your own training. If a company sends someone, Mike encourages the trainee to pay and be reimbursed over a couple of years. They try harder. 14:30 Do your research Talk to dent techs (most people know one), use social media and podcasts like this one, and call other instructors too. You need 100% faith in your instructor. People who pick a two-week class because they can't do six often come back to Gateway later — and spend two years saving up again. Gene: buy once, cry once. 16:20 Physical traits Vision isn't the gatekeeper it was once said to be — Gene has worn contacts his whole career. Women do some of the best. The information matters more than the hands-on work; women often give Mike's lectures back word for word. They overcome the strength gap with leverage and longer tools. Determination matters more than anything. 18:30 Determination plus information Gene calls it obsession. Mike adds: you need the right information to point that energy at. 19:30 Why not just videos Videos may hold good information, but students forget it and are doing the wrong thing two minutes later, with nobody to correct them. 20:30 Mentorship after training The grads Gene knows who came home billing all had someone mentoring them. Mike almost won't take a student who doesn't have a mentor lined up afterward. Going straight out on your own is really hard. Gene's point from a talk with Keith Cosentino: move the same dent one inch and it's a different world. That's the fun for veterans and the struggle for new techs. 22:40 Week one No pushing the first couple of days. Students learn to set up and read the light, describe the dent, point to and dot the center, and position the light to see center and depth. Then walk the tip to center and work outward in spirals. Homework in weeks one and two: draw dot spirals on paper with a pen to imprint the pattern. By week's end: small class A dents. 25:20 Week two One-inch creases. Mike never teaches dragging — students walk the tool in from 3 or 9 o'clock, not drag in from 12. Later in the week: class B and C dents — deeper, sharper, bigger. Students guess a class A will take 8 or 12 pushes. Mike makes 300 to 500 light pushes to show ...

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