In this episode, Claire is joined by Nick Lima, founder of Rank Fresh, to unpack what it really takes to be seen in 2026 and beyond. With over 20 years of experience in SEO and digital marketing, Nick shares practical insights into how AI, Google, brand trust and consistency now work together to decide which businesses get surfaced and which get overlooked.

This conversation goes far beyond traditional SEO tactics. It’s about understanding how humans search, how machines interpret authority, and how founders can build long-term visibility without chasing gimmicks or quick wins.

If you’re a founder who wants to future-proof your brand, attract the right audience, and stop feeling invisible online, this episode will give you clarity and direction.

1. Why being “good” is no longer enough to be found online
2. How AI is changing the way search works
3. What still matters with SEO and what no longer does
4. Why brand mentions and trust signals matter more than ever
5. How smaller businesses can compete with bigger brands
6. The importance of consistency over perfection
7. Common SEO mistakes founders keep making
8. What to focus on now to stay visible in 2026 and beyond

Visibility today is not about tricks or volume. It’s about trust, clarity, consistency and being genuinely useful to the people searching for you.

Nick Lima is the founder of Rank Fresh and has been working in SEO and digital marketing for over two decades. He helps businesses get found online by focusing on clarity, trust and long-term strategy rather than short-term tactics.

Website: https://www.rankfresh.com

LinkedIn: https://www.linkedin.com/in/nicklima1/