The Funnel Podcast with Fexingo: Top of Funnel, Middle, and Bottom Conversion Strategy copertina

The Funnel Podcast with Fexingo: Top of Funnel, Middle, and Bottom Conversion Strategy

The Funnel Podcast with Fexingo: Top of Funnel, Middle, and Bottom Conversion Strategy

Di: Fexingo
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A proposito di questo titolo
 Lucas and Luna dissect the marketing funnel from top to bottom, analyzing conversion strategies at each stage. From awareness campaigns that generate qualified leads to middle-funnel nurturing tactics and bottom-funnel closing techniques, they ground every discussion in real metrics—click-through rates, cost-per-acquisition, and conversion lift. In one episode, they examine how a B2B SaaS company optimized its email sequences to move trial users to paid; in another, they break down a direct-to-consumer brand’s retargeting campaign that recovered 15% of abandoned carts. Lucas brings the journalistic rigor, citing studies from Nielsen and HubSpot, while Luna challenges assumptions with on-the-ground examples from her work with startups. This is not a theory-only show: each episode ends with a specific tension—like whether top-funnel brand spend can be justified when bottom-funnel metrics lag, or how to balance automated nurture with human sales calls. For marketers who want to move past vanity metrics and into actionable conversion logic. #MarketingFunnel #ConversionStrategy #TopOfFunnel #MiddleOfFunnel #BottomOfFunnel #LeadGeneration #EmailMarketing #Retargeting #CTROptimization #B2BMarketing #D2CMarketing #MarketingMetrics #LucasAndLuna #FexingoBusiness #BusinessPodcast #Marketing #SalesFunnel #ConversionRateOptimization Keep every episode free: buymeacoffee.com/fexingo© 2026 Fexingo. All rights reserved. Economia
Episodi
  • How Contextual Pricing Wins Without Discounts

    How Contextual Pricing Wins Without Discounts
    Nov 12 2026
    We look at how retailers like Target and Walmart are using dynamic contextual pricing to boost margins without slashing prices. Lucas and Luna break down the specific mechanics of time-based price adjustments, inventory-driven nudges, and personalized bundling that drive higher average order values. You will learn why discounting often erodes brand equity while contextual pricing preserves it, and how small tweaks in checkout flow can recover lost revenue. #FexingoBusiness #BusinessPodcast #MarketingStrategy #PricingPsychology #DynamicPricing #RetailTech #ConversionOptimization #CustomerBehavior #EcommerceTips #RevenueGrowth #ConsumerInsights #TargetCorp #WalmartInc #PriceSensitivity #BundlePricing #CheckoutFlow #MarginImprovement #SmartRetail Keep every episode free: buymeacoffee.com/fexingo
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    10 min
  • How Post-Purchase Email Drives Repeat Revenue

    How Post-Purchase Email Drives Repeat Revenue
    Nov 12 2026
    We dissect the hidden revenue engine of modern e-commerce: the post-purchase email sequence. While most brands obsess over acquisition, we look at how one specific retailer used a three-email drip to lift customer lifetime value by twenty-eight percent in six months. Lucas walks through the anatomy of the retention loop and Luna challenges whether personalization is becoming too intrusive. We break down the exact timing, copy structure, and offer design that turns a single transaction into a recurring habit. #PostPurchaseMarketing #CustomerRetention #EmailAutomation #LifetimeValue #EcommerceStrategy #ConversionOptimization #FexingoBusiness #BusinessPodcast #MarketingTips #RevenueGrowth #ConsumerBehavior #DigitalMarketing #BrandLoyalty #SalesFunnel #CustomerExperience #RetailTrends #DirectToConsumer #GrowthHacking Keep every episode free: buymeacoffee.com/fexingo
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    10 min
  • How Decision Fatigue Sabotages Your Checkout Flow

    How Decision Fatigue Sabotages Your Checkout Flow
    Nov 11 2026
    In this episode of The Funnel Podcast, Lucas and Luna dissect the hidden cognitive tax that kills conversion rates at the final mile. Using data from a major e-commerce retailer’s A/B test on November 11, 2026, we explore how offering too many payment options or confusing return policies creates decision fatigue, causing high-intent shoppers to abandon their carts. We break down the specific psychological mechanism behind choice overload and provide a concrete framework for simplifying your bottom-of-funnel experience without sacrificing trust. #DecisionFatigue #ConversionOptimization #EcommerceStrategy #CheckoutFriction #ChoiceOverload #UserExperience #MarketingPsychology #FunnelAnalysis #RetailTech #ConsumerBehavior #CognitiveLoad #A/BTesting #BottomOfFunnel #FexingoBusiness #BusinessPodcast #LucasAndLuna #TheFunnelPodcast #GrowthHacking Keep every episode free: buymeacoffee.com/fexingo
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    9 min
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