You could be the best tradesman in town and still be losing work without ever realising it.

In this episode, Rick explores the hidden "leaks" that quietly cost trades businesses customers every week. It's not always your workmanship or your prices that lose you the job—sometimes it's what happens before you've even had the chance to speak to the customer.

Rick shares his own experience of spending money on a leaflet campaign, only to discover that two genuine enquiries had been sitting unread in his inbox all weekend. By the time he found them, both customers had already gone elsewhere. It was a powerful lesson that changed the way he runs his business.

In this episode you'll discover:

• Why missed phone calls cost more than most tradesmen realise.
• The importance of following up enquiries promptly.
• How slow quotations can lose work—even when your price is better.
• Why unread emails and messages are silent business killers.
• How AI can help small trades businesses respond faster and more consistently.
• One simple challenge to help you identify the biggest leak in your own business.

This week's challenge:

Before spending another pound on advertising, ask yourself:

Where is the biggest leak in my business?

Fix that first, and you'll often win more work without finding a single new customer.