The Flower School Business Podcast From Kays Flower School copertina

The Flower School Business Podcast From Kays Flower School

The Flower School Business Podcast From Kays Flower School

Di: Kay’s Flower School
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A proposito di questo titolo

 Welcome to The Flower School Business Podcast — the go-to show for florists and creative entrepreneurs who want to turn their passion for flowers into a profitable business. Hosted by the team at Kay’s Flower School, each episode is packed with real-life stories, expert insights and practical strategies for growing a successful floral brand.

Whether you’re just starting out, building your confidence, or ready to scale your flower business, you’ll find honest conversations, behind-the-scenes tips and inspiring guest interviews designed to help you bloom in business.

🌸 Learn how to
✔️Build and brand your flower business with confidence
✔️Master marketing, pricing and selling without overwhelm
✔️Navigate the floral industry with authenticity and purpose
✔️Hear from real florists who’ve grown thriving careers from scratch

This is the podcast that celebrates creativity, community and the courage it takes to grow a business you love — one bloom at a time.Copyright 2025 All rights reserved. Economia Istruzione
Episodi
  • Transforming Your Career with Flower Power, The Florist on the Hill tells all

    Transforming Your Career with Flower Power, The Florist on the Hill tells all
    Jan 23 2026

    Are you dreaming of a career change that trades the corporate grind for creative blooms?

    In our first podcast of 2026, Deirdre welcomes Carolyn Duggan, the award-winning owner of The Florist on the Hill and the 2025 "Florist of the Year". Carolyn shares her inspiring journey of how flowers "found her" during the COVID-19 lockdown, leading her to transition from a 15-year career as a high-level visual manager into a thriving, quirky, and "disruptive" floral business.

    In this episode, we dive deep into:

    The Career Pivot: How Carolyn used her background in visual merchandising to create a unique brand identity in the floral industry.

    Floristry Training: Why seeking professional counsel and training is vital to avoid "expensive mistakes" when starting out.

    Growing a Brand: How she opened two shops in one year and built a "waiting list" for weddings years in advance.

    Signature Style: The secrets behind her famous "bouquet reveals" and why being "not everyone's cup of tea" is her superpower.

    Business Realities: A behind-the-scenes look at managing a retail shop solo while maintaining a cutting garden.

    Whether you are an aspiring florist looking for professional floristry training or someone considering a creative career change, Carolyn’s advice on authenticity and resilience is gold.

    Connect with Carolyn Duggan at The Florist on the hill -

    Website: https://thefloristonthehill.ie/

    Instagram: @thefloristonthehill - https://www.instagram.com/thefloristonthehill/

    Facebook: https://www.facebook.com/profile.php?id=100083415457021

    Visit the Shop: 169 Rathmines Road, Dublin

    Ready to start your own floral journey? Check out our training programs at [Your School Link] to gain the fundamentals of commercial floristry and retail management.

    ✨ FREE Online Flower Taster Course – perfect for trying your hand at flower arranging!

    Sign up here - https://kaysflowerschool.myflodesk.com/youtubefreetastercourse

    🌿 FREE Flower Conditioning Program – learn how to keep your cut flowers fresh and fabulous for longer!

    Check it out - https://kaysflowerschool.myflodesk.com/youtubeflowerconditioningcourse

    💐 Beginners Floristry Program – start your journey to becoming a professional floral designer today!

    Explore the course - https://www.kaysflowerschool.com/online-floristry-programme

    💰 Funding Options Available – see if you’re eligible for support towards your training in Ireland.

    Find out more - https://www.kaysflowerschool.com/funding-to-train-at-kays-flower-school

    🌎 Overseas Students Welcome – learn with us from anywhere in the world!

    How it works - https://www.kaysflowerschool.com/overseas-flower-students

    💬 Hear from our Students – discover how Kays Flower School transformed their floral journey.

    Read their stories - https://www.kaysflowerschool.com/testimonials

    📩 Have Questions? Get in touch with us today!

    Contact us - https://www.kaysflowerschool.com/contact-us

    Subscribe to Kay's Flower School channel for our latest clips

    Subscribe - https://www.youtube.com/@KaysFlowerSchool?sub_confirmation=1

    #Floristry #FlowerArranging #FloralDesign #FlowerDesign #FlowerArrangement #FloralArt #FloristLife #CreativeFlorist #FloralInspiration #FlowerLovers
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    35 min
  • Florist Pricing Secrets & Career Advice: Live Q&A with The Floristry Geek & Kay’s Flower School

    Florist Pricing Secrets & Career Advice: Live Q&A with The Floristry Geek & Kay’s Flower School
    Jan 13 2026
    Floristry Pricing Secrets & Career Advice: Live Q&A with The Floristry Geek & Kay’s Flower School Are you ready to turn your passion for petals into a profitable, soul-fulfilling career? In this high-energy live Q&A, we dive deep into the "trade secrets" of the floral industry with three of the most respected voices in floristry today. Meet Your Mentors Viv Bradford (The Floristry Geek):Owner of Mrs Bee’s Flower Company, Viv brings over 30 years of experience as a florist, wholesaler, and educator. Known for her "Floral Bibles" and straight-talking business coaching, she helps florists ditch the "imposter syndrome" and start charging what they are truly worth. Janette & Deirdre (Kay’s Flower School): The dynamic sister duo behind Ireland’s premier commercial flower school. With a legacy starting back in 1987, they specialize in "commercial floristry" teaching you not just how to make a beautiful bouquet, but how to run a successful, sustainable business from the ground up. Floristry Gold Dust: Key Takeaway This session was packed with "gold dust" tips for both newbies and seasoned pros. Here are the highlights: The Power of Pricing: We tackle the "nervousness" of pricing. While many live in a "x2" world, the experts discuss why standard pricing for fresh flowers should often be 3x to 3.5x, with some schools even recommending up to 5x for high-end wedding work to ensure profitability. Labour Matters: Don't forget to value your time! Advice includes adding a specific 20% labour fee** or charging an hourly rate for on-site wedding setups. The "Big Knickers" Mentality: Transitioning from a side-hustle to a full-time career is daunting. Our mentors discuss how to find the confidence to "leap," handle the "unpredictable" nature of the job, and manage the physical demands of the "bench." Handling the "What Ifs" From damp rose cardboard to late-night wedding setup mishaps, learn how to handle the "ugly" side of the business with grace and professional mechanics. Why Floristry? A Career of Emotion & Honour A career in floristry is a unique blend of art, nature, and deep human connection. Florists have the immense honour of being present for life's most significant moments. You aren't just selling "hard goods"; you are: Translating emotions into petals when words aren't enough. Crafting joy for a bride’s walk down the aisle. Providing comfort** through bespoke funeral tributes. It is a "pretty" career, but it’s the emotional impact, bringing a smile to someone’s face or comfort to their heart that makes it one of the most rewarding jobs in the world. Ready to start your journey?Check out the links below to connect with Viv for mentoring or to explore the world-class online modules at Kay’s Flower School! Links mentioned in the video: Blog Mentions DIY Your Wedding Flowers - https://www.kaysflowerschool.com/blog/diy-wedding-flowers-tips Why are Wedding Flower Expensive - https://www.kaysflowerschool.com/blog/why-are-wedding-flowers-expensive The Floristry Geek (Facebook Group): - https://www.facebook.com/groups/740717866762876 Kay’s Flower School Flowery Fun Group - https://www.facebook.com/groups/KaysFlowerSchool Mrs Bee’s Flower Company Florist Resources & Floristry Coaching - https://mrsbeesflowercompany.co.uk/coaching Ready to take your love of flowers to the next level? Whether you’re a total beginner or someone who loves to dabble, we’ve got you covered! 🌸 ✨ FREE Online Flower Taster Course – perfect for trying your hand at flower arranging! Sign up here - https://kaysflowerschool.myflodesk.com/youtubefreetastercourse 🌿 FREE Flower Conditioning Program – learn how to keep your cut flowers fresh and fabulous for longer! Check it out - https://kaysflowerschool.myflodesk.com/youtubeflowerconditioningcourse 💐 Beginners Floristry Program – start your journey to becoming a professional floral designer today! Explore the course - https://www.kaysflowerschool.com/online-floristry-programme 💰 Funding Options Available – see if you’re eligible for support towards your training in Ireland. Find out more - https://www.kaysflowerschool.com/funding-to-train-at-kays-flower-school 🌎 Overseas Students Welcome – learn with us from anywhere in the world! How it works - https://www.kaysflowerschool.com/overseas-flower-students 💬 Hear from our Students – discover how Kays Flower School transformed their floral journey. Read their stories - https://www.kaysflowerschool.com/testimonials 📩 Have Questions? Get in touch with us today! Contact us - https://www.kaysflowerschool.com/contact-us Subscribe to Kay's Flower School channel for our latest clips Subscribe - https://www.youtube.com/@KaysFlowerSchool?sub_confirmation=1 #Floristry #FlowerArranging #FloralDesign #FlowerDesign #FlowerArrangement #FloralArt #FloristLife #CreativeFlorist #FloralInspiration #FlowerLovers
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    1 ora e 12 min
  • Florists who are winning in! A real story of collaboration.

    Florists who are winning in! A real story of collaboration.
    Nov 25 2025
    ACCIDENTAL FLORIST? CAREER CHANGE? Hear from UK's Top Designers on the REALITY of Floristry & the Power of Community! Are you dreaming of a career change to floristry? Are you considering floristry school or a florist training course? Then this is a must-listen! In this candid podcast episode, we sit down with industry leaders Donna Cornish, Nicola Armstrong, Kerrie Raines, and BFA Interim Chair John Davidson to discuss what it really takes to thrive in the floral industry. Floristry Training vs. Reality: Go beyond the "Instagram reality" and discover the truth about the cold, physical work, and the unexpected business demands (like being your own creative accountant!). The Rise of the Studio Florist: Learn how the business landscape has changed and why the studio florist is now fully embraced as a calibre equal to the high-street flower shop. Imposter Syndrome & Confidence: Hear from an "accidental florist" on overcoming self-doubt and how design-trained skills can translate into a successful career with flowers as your medium. The Power of Floral Community: The biggest takeaway! The guests emphasize that collaboration over competition is the key to surviving and growing. Discover the profound support system within the industry—your "staff room" on WhatsApp—and the value of connecting at events like Flurex Winning the Creative Award: Get the behind-the-scenes story of the BFA team's massive PR success at Fleur de Ville at Kew Gardens and the incredible exposure it brought to independent florists. Wholesale & Industry Support: John Davidson outlines the BFA's mission to create a truly collaborative environment between florists, growers, and wholesalers, and how they are promoting the next generation of talent. Whether you're looking for a florist course, seeking floristry career advice, or just want to feel part of a supportive network, this episode will inspire you to believe that together, we grow! Special thanks to Kerrie Raines - The Flower House 07515 359982 www.theflowerhouse.me www.facebook.com/theflowerhouse.me www.instagram.com/theflowerhouse.me Nicola Armstrong Facebook: @TheBloomRoomCumbria Instagram: https://www.instagram.com/bloomroom_cumbria/ Website: https://www.thebloomroomcumbria.co.uk/ John Davidson FMAAT 0208 037 0693 Email- johnd@tombrownwholesale.com www.tombrownwholesale.com Donna Cornish - Launceston, 01566 775178 Instagram: https://www.instagram.com/flowersbydonnacornish/ Facebook - Flowers by Donna Cornish Website: https://www.flowersbydonnacornish.com/ British Florist Association Website : https://britishfloristassociation.org/ Instagram: https://www.instagram.com/britishfloristassociation 🌸 Ready to take your love of flowers to the next level? Whether you’re a total beginner or someone who loves to dabble, we’ve got you covered! ✨ FREE Online Flower Taster Course – perfect for trying your hand at flower arranging! Sign up here - https://kaysflowerschool.myflodesk.com/youtubefreetastercourse 🌿 FREE Flower Conditioning Program – learn how to keep your cut flowers fresh and fabulous for longer! Check it out - https://kaysflowerschool.myflodesk.com/youtubeflowerconditioningcourse 💐 Beginners Floristry Program – start your journey to becoming a professional floral designer today! Explore the course - https://www.kaysflowerschool.com/online-floristry-programme 💰 Funding Options Available – see if you’re eligible for support towards your training in Ireland. Find out more - https://www.kaysflowerschool.com/funding-to-train-at-kays-flower-school 🌎 Overseas Students Welcome – learn with us from anywhere in the world! How it works - https://www.kaysflowerschool.com/overseas-flower-students 💬 Hear from our Students – discover how Kays Flower School transformed their floral journey. Read their stories - https://www.kaysflowerschool.com/testimonials 📩 Have Questions? Get in touch with us today! Contact us - https://www.kaysflowerschool.com/contact-us Subscribe to Kay's Flower School channel for our latest clips Subscribe - https://www.youtube.com/@KaysFlowerSchool?sub_confirmation=1 #Floristry #FlowerArranging #FloralDesign #FlowerDesign #FlowerArrangement #FloralArt #FloristLife #CreativeFlorist #FloralInspiration #FlowerLovers
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    51 min
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