Most people never see the system behind a bouquet, which is exactly why local flowers can feel “impossible” to source. In this episode, I sit down with Ellen Frost of Local Color Flowers to unpack how she built a regional wholesale hub that connects growers and florists, proving American-grown flowers can compete when logistics and education align. We explore how an industry shaped by imports lost its sense of seasonality and what it takes to rebuild it.

From weekly buying rhythms and post-harvest standards to what “local” really looks like in practice, this conversation brings clarity to the flower shop supply chain. Ellen also shares her foundational design framework and a bigger vision for regional collaboration that supports both farmers and florists. If you’re ready to source, design, or grow with more intention, this episode offers a grounded, insider perspective on what’s possible in the cut flower industry.

The Flower Files Podcast Instagram 🌿

https://www.instagram.com/the.flowerfilespodcast

Wildly Native Flower Farm Instagram 🌸

https://www.instagram.com/wildlynativeflowerfarm

Find more of everything on our website!!

https://wildlynativeflowerfarm.com/

Grab a copy of our latest guide - The Garden Planning Guide 🪴

https://liza-goetz.mykajabi.com/gardenguide-page-wildly-native-flower-farm-1

Not sure what to grow? Find out our Top Cutting Flowers for your Garden 🌻

https://liza-goetz.mykajabi.com/top-cutting-flowers-for-your-garden-wildly-native-flower-farm-1

Spring hits and suddenly we want to cut everything down and make the garden look “done”—but that’s often how plants get damaged, pollinator habitat disappears, and weeds take over. In this episode, we take a smarter approach to spring cleanup, grounded in one simple truth: not everything that looks dead is dead, and timing matters more than tidiness. You’ll learn what to cut now, what to compost, and when disease means removal—not recycling.

We also focus on what to leave, from hollow stems that shelter native bees to leaf litter that feeds your soil and holds moisture. With practical timing tips like the 50-degree rule and a simple, step-by-step cleanup strategy, you’ll build a healthier, more resilient garden without the overwhelm. If you want stronger blooms and a system that works with nature, this episode will shift how you see spring.

The Flower Files Podcast Instagram 🌿

https://www.instagram.com/the.flowerfilespodcast

Wildly Native Flower Farm Instagram 🌸

https://www.instagram.com/wildlynativeflowerfarm

Find more of everything on our website!!

https://wildlynativeflowerfarm.com/

Grab a copy of our latest guide - The Garden Planning Guide 🪴

https://liza-goetz.mykajabi.com/gardenguide-page-wildly-native-flower-farm-1

Not sure what to grow? Find out our Top Cutting Flowers for your Garden 🌻

https://liza-goetz.mykajabi.com/top-cutting-flowers-for-your-garden-wildly-native-flower-farm-1

Most shoppers don’t walk into a farmers market planning to buy flowers—and that’s exactly why your booth matters more than you think. In this episode, we break down what actually makes people stop, look, and buy, with practical strategies that cut through the noise of a busy market. From layout and product grouping to signage and pricing, we show how to create a booth that feels clear, magnetic, and easy to shop.

We also get into the human side of selling—your presence, your energy, and how small interactions shape buying decisions. You’ll learn simple, low-pressure ways to guide customers, reduce overwhelm, and turn browsers into buyers without feeling pushy. If you want a booth people remember (and return to), this episode gives you a plan that works in the real world.

The Flower Files Podcast Instagram 🌿

https://www.instagram.com/the.flowerfilespodcast

Wildly Native Flower Farm Instagram 🌸

https://www.instagram.com/wildlynativeflowerfarm

Find more of everything on our website!!

https://wildlynativeflowerfarm.com/

Grab a copy of our latest guide - The Garden Planning Guide 🪴

https://liza-goetz.mykajabi.com/gardenguide-page-wildly-native-flower-farm-1

Not sure what to grow? Find out our Top Cutting Flowers for your Garden 🌻

https://liza-goetz.mykajabi.com/top-cutting-flowers-for-your-garden-wildly-native-flower-farm-1