The Expert Mirage: How Expertise Lost Its Edge
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The Expert Mirage: How Expertise Lost Its Edge
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We’ve been taught to trust the expert.
The seasoned professional. The local authority.
But what if much of what we call expertise today is simply a story that hasn’t been questioned yet?
In real estate, information is no longer scarce. Data is everywhere. Tools are everywhere. Systems now handle much of what experience once did.
So the real question becomes this.
What actually creates value now?
In this episode of Confidential Remarks, we unpack how the idea of expertise took hold, why it worked for so long, and why many consumers are starting to see it differently. Not because professionals got worse, but because the environment fundamentally changed.
This isn’t an attack on agents or experts.
It’s an examination of structure, incentives, and assumptions that no longer hold.
If expert advice feels different than it used to, this episode explains why.
Confidential Remarks is a series of short, focused episodes. One idea at a time. Designed to challenge assumptions and create space for clearer thinking.