Melissa Urban never wanted to be an entrepreneur. She was happily managing a team at an insurance company when a 30-day experiment she shared on her blog took off, and became the Whole30. In this favorite conversation from the archives, the Whole30 co-founder, CEO and New York Times bestselling author of The Book of Boundaries shares how she grew a national phenomenon with no paid ads for a decade, why she rejects hustle culture, and the word-for-word scripts she uses to protect her time. (We're taking the boundaries advice… we're still deciding on her cold showers.)

You'll learn:

• How Melissa grew Whole30 by giving value away for free
• Why you don't have to "do it all," and how she splits the load at home
• Her real workday schedule, with no nights and no weekends
• Exact scripts for saying no to coffee requests, committees and drop-in visitors
• Why you should never say yes on the spot, and what to say instead
• Her top tips for entrepreneurs, starting with "pay yourself first"

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The Book of Boundaries: Set the Limits That Will Set You Free

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Before Leanne Morgan was selling out arenas and starring in her own Netflix sitcom, she was a stay-at-home mom of three doing stand-up at jewelry parties, church groups and Rotary Club lunches. In this favorite conversation from the archives, Leanne shares how she built a comedy career on nights and weekends without missing school pickup, and how being real about motherhood helped her carve out a lane almost no one else was in.

You'll learn:

• How Leanne practiced her act anywhere she could before she had a comedy club
• The advice that made her find a different path, and why it worked
• Why standing out beats fitting in, in comedy and in business
• Her regret about pushing her kids too hard, and what she knows she got right
• Why you have to trust your gut when a dream won't go away

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What resonated with you most? Which tip will you be using? DM me @kimrittberg or drop me a note on our site!

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Instagram

LinkedIn

YouTube

Leanne Morgan:

Website

Instagram

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Public speaking isn't really that public. The moment you're actually nervous about isn't a keynote — it's the next meeting, the Zoom call, the five minutes where you have to make your point before someone jumps in. And almost nobody is coaching you for that.

In this solo episode, Kim breaks down the exact framework she teaches executives and teams — including Fortune-level companies — to communicate with more confidence in the rooms they're already in. No stage required.

You'll learn:

• Why "mindset, skill set, mastery" is the order that actually works — and why skipping straight to skills backfires
• The Four S's: a simple, physical way to override nerves before any meeting that matters
• The reframe that changes everything about self-promotion: it's not bragging, it's data
• A homework assignment you can use before your very next high-stakes meeting

If you've ever left a meeting thinking "I know I rambled" or frozen up before sharing a win you actually earned, this episode gives you the tools to fix it — starting with your next meeting, not your next stage.

:00 — Cold open: public speaking isn't really that public

0:45 — The reframe: why the ROI is in the room you're already in

1:45 — The framework: mindset, skill set, mastery

3:00 — Skill #1: The Four S's

4:15 — Skill #2: Bragging vs. data

5:30 — Homework and close

Connect with Kim:

Speaker Website:

https://www.kimrittberg.com/speaker

Podcast: The Exit Interview with Kim Rittberg

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