The Exact Strategic Framework To Build A Community-Led Brand (ft Sophie Miller)
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The Exact Strategic Framework To Build A Community-Led Brand (ft Sophie Miller)
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Most brands think they have a community, but they’re actively building an audience, not community engagement. In this week's episode, we dive into community building strategy with Sophie Miller, Founder of Pretty Little Marketer. Sophie reveals why relying on followers alone is a dangerous game for modern brands.
“If you don't build your community, someone else will define it for you”. We break down exactly how to transition from "broadcasting" to "building" and why community-led growth is the most defensible asset your brand can own in this era of digital marketing.
In this episode, you’ll learn:
The exact 3-step system to build a loyal brand community.
Audience vs. Community: The critical difference that most marketing teams miss.
Why silence is a liability and how to take ownership of your brand narrative.
How to turn passive followers into active brand advocates.
Whether you are a Social Media Manager or a Brand Director, this episode covers the marketing strategy you need to future-proof your brand.
CHAPTERS
00:00 Introduction to Sophie Miller
02:25 The Birth of Pretty Little Marketer
04:50 From Despare to Community Building
06:35 Strategic Growth and Community Engagement
13:22 Community Monetisation and Membership Launch
20:28 The Power of Community in Business
21:04 Navigating LinkedIn and Social Media
22:51 Building a Community-First Strategy
24:01 3 Pillars of PLM's Community
28:30 Measuring Community Success
33:30 Common Mistakes in Community Building
37:26 Final Thoughts and Community Advice for Brands
🔔 New episodes every Wednesday — subscribe so you never miss an episode.
CONNECT WITH SOPHIE
LinkedIn: https://www.linkedin.com/in/sophiealicemiller/
Instagram: https://www.instagram.com/sophiemillerrrr/
Pretty Little Marketer: https://www.linkedin.com/company/prettylittlemarketer/
FOLLOW US
Verity: www.linkedin.com/in/verityhurd/
Subscribe: www.youtube.com/@buildingbrandadvocacy
Instagram: www.instagram.com/building_brand_advocacy
TikTok: www.tiktok.com/@building.brand.advocacy