Marketing Strategy for Wedding Professionals & Businesses: The Evolve Your Wedding Business Podcast copertina

Marketing Strategy for Wedding Professionals & Businesses: The Evolve Your Wedding Business Podcast

Marketing Strategy for Wedding Professionals & Businesses: The Evolve Your Wedding Business Podcast

Di: Heidi Thompson | Wedding Business Coach Marketing Strategist & Consultant
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A proposito di questo titolo

As a wedding professional, you're incredible at what you do but when it comes to marketing for wedding pros, you're stuck playing the social media game and hoping the right clients find you.


Whether you love or hate the constant hustle, I've got news for you...there's a better, more sustainable way to get more wedding clients and book more weddings without burning out.


This show delivers actionable wedding marketing strategies to help you attract dream clients, increase your wedding bookings, & (finally) get your questions about growing a profitable wedding business answered!


We'll cover questions like:


Getting More Clients:

  • How do I get more wedding inquiries from my ideal clients?
  • How do I book more weddings as a photographer? As a planner? At my venue?
  • How do I turn wedding inquiries into booked clients?


Marketing Strategy & Channels:

  • How do I market my wedding planning business to stand out?
  • Should I focus on Instagram, Pinterest, Google, or paid advertising?
  • Is it worth it to advertise on The Knot and WeddingWire?
  • What wedding planner marketing and event planner marketing strategies actually work?


Sustainable Growth:

  • How do I market my wedding business on a budget?
  • How do I know if my wedding marketing strategy is working?
  • Can I build a successful business without being on social media 24/7 or working 60+ hour weeks?

After helping tens of thousands of wedding professionals around the world build sustainable wedding businesses, wedding business coach Heidi Thompson knows exactly what it takes to attract dream clients without the overwhelm.

Through Evolve Your Wedding Business, she's on a mission to help wedding vendors create marketing strategies that work without working 60+ hour weeks. Heidi consistently makes wedding business marketing approachable and exciting!


With a mix of solo episodes and guest interviews with successful wedding vendors and wedding marketing experts, you'll hear exactly how to grow your wedding business whether you're a wedding planner, DJ, officiant, florist, venue owner, or any other type of wedding vendor so you can spend less time chasing clients and more time doing the work you love.


Ready to take your wedding business to the next level? Press play and visit evolveyourweddingbusiness.com/podcast for show notes, guest info, and even more free resources to grow your wedding business! 🎧

© 2026 Evolve Your Wedding Business
Economia Gestione e leadership Leadership Marketing Marketing e vendite
  • Please, I Beg You: Stop Trying to Do Everything. It’s Killing Your Business.
    Jan 21 2026

    👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training.

    Are you trying to do all the things in your wedding business and still feeling like nothing is really working?

    If your to do list never ends, your marketing feels scattered, and you keep telling yourself that once you just push a little harder things will finally click, this episode is for you.

    So many wedding pros believe the answer to growth is doing more. More platforms. More offers. More content. More hours. But that mindset is often the very thing keeping your business stuck.

    In this episode, I am breaking down why wedding business focus matters more than ever right now and how trying to do everything is quietly killing your momentum. I am sharing what I see behind the scenes with wedding professionals who are booking consistently and working fewer hours and why their success has nothing to do with hustle or doing more marketing.

    If you are feeling overwhelmed, pulled in too many directions, or unsure what actually deserves your attention, this conversation will help you rethink how you approach your time, your marketing, and your decisions so your business can finally move forward in a way that feels sustainable.

    This episode is about cutting through the noise, getting clear on what actually matters, and building a wedding business that works without burning you out.

    Get all the links from this episode: http://evolveyourweddingbusiness.com/345

    ———

    I’m hosting a free live class called Break Up With The Knot & WeddingWire (Without Losing Leads) and you're invited!

    We’ll talk about why those listings stopped working, what’s actually getting results right now, and how to build a marketing plan that gives you back control.

    Grab your free seat at evolveyourweddingbusiness.com/breakup

    ———
    Find Heidi: Instagram (send a DM!)

    The Wedding Business Collective 🩵 (get your first month for $1)

    Ghosted Lead Booking Wizard 👻

    Wedding Business Shop 🛍️

    Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔

    Free Audio Training: Inside Profitable Six-Figure Wedding Businesses: What They Do That You Don’t (So You Can Grow & Scale Too) 👀

    Case Study: Wedding Planner Marketing That Works – How Katie Sautter Booked 15 Weddings in Her First Year 🔍

    The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔

    Mostra di più Mostra meno
    18 min
  • You Didn’t Start Your Wedding Business to Burn Out — So Why Does It Feel Like That’s the Only Option?
    Jan 14 2026

    👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training.

    Why does running a wedding business feel so exhausting right now?

    You didn’t start your wedding business to work nonstop, feel overwhelmed, or wonder if burning out is just part of the deal. But for so many wedding professionals, that is exactly what it feels like. Long hours, scattered marketing, constant pressure to say yes to everything, and still not seeing the results you want.

    Wedding business burnout is becoming more common, and it is not because you are doing something wrong or not working hard enough.

    In this episode, I am talking about why wedding business burnout shows up so often in the wedding industry and what is really driving it behind the scenes. This is not about hustling harder or adding more to your plate. It is about understanding what is actually creating the overwhelm and why so many wedding pros feel stuck in it.

    If you are tired of feeling drained by your business and wondering if there is a better way to run it without burning out, this episode will hit close to home.

    Get all the links from this episode: http://evolveyourweddingbusiness.com/344

    ———

    I’m hosting a free live class called Break Up With The Knot & WeddingWire (Without Losing Leads) and you're invited!

    We’ll talk about why those listings stopped working, what’s actually getting results right now, and how to build a marketing plan that gives you back control.

    Grab your free seat at evolveyourweddingbusiness.com/breakup

    ———
    Find Heidi: Instagram (send a DM!)

    The Wedding Business Collective 🩵 (get your first month for $1)

    Ghosted Lead Booking Wizard 👻

    Wedding Business Shop 🛍️

    Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔

    Free Audio Training: Inside Profitable Six-Figure Wedding Businesses: What They Do That You Don’t (So You Can Grow & Scale Too) 👀

    Case Study: Wedding Planner Marketing That Works – How Katie Sautter Booked 15 Weddings in Her First Year 🔍

    The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔

    Mostra di più Mostra meno
    13 min
  • How Wedding Businesses Can Stand Out (When Everyone Does The Same Thing) with Nadine Bozeman
    Jan 7 2026

    👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training.

    When it feels like every wedding business is saying the same thing online, standing out can feel nearly impossible.

    You are showing up, posting consistently, refining your website, and still wondering why couples keep choosing someone else. If wedding businesses all offer similar services, similar pricing, and similar promises, how do couples actually decide who feels like the right fit?

    In this episode, I am joined by Nadine Bozeman to talk about how wedding businesses can stand out in a crowded market without trying to be louder, trendier, or everywhere at once.

    We dig into what really makes couples pay attention, how client experience plays a bigger role than most wedding professionals realize, and why trying to copy what appears to be working for others often backfires. Nadine shares practical insights on wedding professional marketing, navigating wedding industry competition, and creating a brand presence that helps the right clients recognize themselves in your business.

    If you have ever felt stuck blending in while trying to grow your wedding business, this conversation will help you rethink how you stand out in a way that actually leads to more bookings.

    Get all the links from this episode: http://evolveyourweddingbusiness.com/343

    ———

    I’m hosting a free live class called Break Up With The Knot & WeddingWire (Without Losing Leads) and you're invited!

    We’ll talk about why those listings stopped working, what’s actually getting results right now, and how to build a marketing plan that gives you back control.

    Grab your free seat at evolveyourweddingbusiness.com/breakup

    ———
    Find Heidi: Instagram (send a DM!)

    The Wedding Business Collective 🩵 (get your first month for $1)

    Ghosted Lead Booking Wizard 👻

    Wedding Business Shop 🛍️

    Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔

    Free Audio Training: Inside Profitable Six-Figure Wedding Businesses: What They Do That You Don’t (So You Can Grow & Scale Too) 👀

    Case Study: Wedding Planner Marketing That Works – How Katie Sautter Booked 15 Weddings in Her First Year 🔍

    The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔

    Mostra di più Mostra meno
    50 min
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