On this episode of the Dreaded Archer Podcast, I’m joined by Bryan Thomas, one of the founders of SHOT The 3D Experience one of the fastest-growing 3D archery events in the country.

SHOT has quickly become known for delivering a true archery experience, blending challenging and realistic 3D targets with a high-energy atmosphere that brings together seasoned shooters and newcomers alike. But with rapid growth comes scrutiny.

We dive into Bryan’s archery and hunting background, the origins of SHOT, and what it’s really been like building a major archery event from the ground up. We talk about the explosion of 3D archery events, SHOT’s place in an increasingly crowded market, how they plan to stay competitive, and what introducing ASA shoots means for the future of the brand.

Then we tackle the controversial topics head-on including claims that large 3D events encourage unethical shot selection in the field, and the belief that these events push new archers into thinking they need a high-dollar setup just to belong.

We also discuss the current landscape of the archery industry, where it’s thriving, where it’s falling short, and what needs to change to grow the next generation of archers.

If you care about the future of archery, competition vs. tradition, or where the industry is headed this is a conversation you don’t want to miss.

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