The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth copertina

The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth

The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth

Di: Fexingo
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 Every marketing team wants higher open rates, but the metrics that actually matter — list churn, segment responsiveness, and deliverability decay — rarely make it into the headlines. In each episode, Lucas and Luna cut through the email-marketing noise, dissecting real newsletter strategies from brands like Morning Brew, The Hustle, and Substack’s top earners. They walk through specific A/B test results (subject-line length, send-time windows, preview-text impact), debate the trade-offs between daily and weekly cadences, and map out how subscriber-growth tactics shift when a list grows from 1,000 to 100,000. Luna challenges Lucas to defend his skepticism of open-rate benchmarks, while Lucas pushes Luna to prove that sequencing and automation deliver more than one-off blasts. They name the tools they trust (and the ones they don't), cite actual case studies from B2C and B2B campaigns, and never resort to vague 'best practices.' Together, they figure out what separates a newsletter people delete from one they forward. After listening, you'll know exactly which levers to pull in your next campaign — and why the industry's standard advice often leads you astray. #EmailMarketing #NewsletterGrowth #OpenRates #SubscriberStrategy #MarketingPodcast #LucasAndLuna #FexingoBusiness #BusinessPodcast #EmailStrategy #Deliverability #ABTesting #Segmentation #Substack #TheHustle #MorningBrew #B2BEmail #B2CMarketing #MarketingAnalytics Keep every episode free: buymeacoffee.com/fexingo© 2026 Fexingo. All rights reserved. Economia
Episodi
  • The Hidden Cost of Email List Inactivity

    The Hidden Cost of Email List Inactivity
    Nov 12 2026
    In this episode, Lucas and Luna dissect the silent revenue leak caused by inactive subscribers. They explore why keeping dead weight on your list actively harms deliverability and costs more than it earns, using specific data from major email service providers to show how segmentation by engagement recency can recover lost margins. The discussion focuses on the operational reality of cleaning lists in late November 2026, offering a concrete framework for identifying and pruning non-responsive contacts before the holiday season spikes. #EmailMarketing #ListHygiene #SubscriberGrowth #Deliverability #EmailStrategy #MarketingROI #FexingoBusiness #BusinessPodcast #CustomerRetention #EngagementMetrics #EmailAnalytics #DigitalMarketing #GrowthHacking #ConsumerBehavior #DataDriven #MarketingTrends #RevenueGrowth #TechBusiness Keep every episode free: buymeacoffee.com/fexingo
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    10 min
  • Why Email Templates Are Draining Your Revenue

    Why Email Templates Are Draining Your Revenue
    Nov 11 2026
    Most marketers treat email templates as a time-saving utility, but recent data suggests they are actually a hidden revenue leak. In this episode, Lucas and Luna break down how rigid template structures suppress click-through rates by forcing subscribers into predictable patterns that breed scroll-past behavior. We look at specific A/B test results where breaking standard design conventions led to a twelve percent lift in engagement, proving that visual novelty is a currency as valuable as copy. If you are sending the same layout every Tuesday, you might be training your audience to ignore you. #EmailMarketing #ConversionOptimization #TemplateDesign #ClickThroughRate #SubscriberEngagement #VisualNovelty #AandBTesting #RevenueGrowth #MarketingStrategy #FexingoBusiness #BusinessPodcast #DigitalMarketing #ConsumerBehavior #EmailDesign #ContentStrategy #BrandVoice #MarketingROI #GrowthHacking Keep every episode free: buymeacoffee.com/fexingo
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    11 min
  • How Email Body Content Predicts Revenue

    How Email Body Content Predicts Revenue
    Nov 10 2026
    Most marketers obsess over subject lines and send times, but the real revenue driver is often what happens after the click. In this episode of The Email Marketing Podcast with Fexingo, Lucas and Luna break down why body content decay is silently killing conversion rates. We look at a specific case where a mid-market e-commerce brand saw their revenue per subscriber drop by thirty-two percent simply because their email templates hadn't been updated in eighteen months. You will learn how visual clutter, outdated value propositions, and mobile-unfriendly layouts create friction that no amount of A/B testing on subject lines can fix. This is about the structural integrity of your message, not just the hook. #EmailMarketing #ConversionOptimization #ContentStrategy #RevenueGrowth #DigitalMarketing #EcommerceTips #MobileFirstDesign #CustomerRetention #FexingoBusiness #BusinessPodcast #MarketingStrategy #UXDesign #EmailAnalytics #BrandConsistency #SubscriberEngagement #DirectToConsumer #MarketingROI #WebinarContent Keep every episode free: buymeacoffee.com/fexingo
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    10 min
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