The Earley Show copertina

The Earley Show

The Earley Show

Di: Answering Legal Podcast Network
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For nearly 20 years, Christopher Earley has successfully led a personal injury law firm in Boston. On the Earley Show, a new podcast launched in the summer of 2023, Christopher and other standout attorneys will be sharing their secrets to success, and discussing the law office management habits that have allowed their practice to thrive. If you’re looking to make better use of your time, increase daily productivity or even just spend less time answering emails, you’ll definitely want to tune in to The Earley Show.

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Episodi
  • David Craig: 50 Employees, 10 Lawyers, and Almost Nobody Leaves. Here's Why.

    David Craig: 50 Employees, 10 Lawyers, and Almost Nobody Leaves. Here's Why.
    Sep 21 2026

    Welcome to episode 60 of The Earley Show, hosted by personal injury attorney Christopher Earley! For this conversation, Chris is joined by David Craig, managing partner of Craig, Kelley & Faultless LLC and host of the After the Crash podcast.

    David has been a trial lawyer for nearly four decades and a marketer for just as long. He tells Chris how he started a firm in 1999 with three lawyers, no cases and no money; how wrapping every phone book in southeastern Indiana in a vinyl cover got him the back cover for free; and why he flipped his firm from 80% attorney referrals to 80% consumer marketing and ended up with more referrals than ever. He also breaks down how he squeezes a dozen assets out of a single podcast interview, why he writes books for consumers instead of lawyers, and the Monday-morning bacon that keeps 50 employees from leaving.

    00:00 Sponsored by Answering Legal
    00:52 Meet David Craig, Indiana truck accident lawyer
    02:04 Growing up in Indiana: a psychologist dad who was a Marine
    03:27 From politics to law: the drive to make a difference
    04:31 Law school strategy: one A and a clerking plan
    05:45 Learning from the best trial lawyers he could find
    07:45 Stacking experience — and hanging a shingle in 1999
    09:09 Leaving with zero cases and starting from nothing
    11:27 The slow burn: competing when you can actually try cases
    12:04 The phone book cover idea that beat the back cover
    13:24 “I don’t know how to build a business” — why that’s a choice
    14:03 Laundromat cards, bike helmets, and standing out
    14:41 Being a high-level trial lawyer and a high-level marketer
    16:12 Masterminds, Crisp, and maximizing every asset
    17:04 After the Crash: niching a podcast down to trucking
    18:21 Batching content and spinning one asset into many
    18:56 Keywords, comments, and asking “why am I doing this?”
    20:29 Flipping from B2B referrals to B2C consumer marketing
    22:33 Stacking authority: books, speaking, Google and AI rankings
    24:27 Turning down speaking gigs and protecting your time
    25:52 Refer a case to Chris Earley
    26:34 The 80/20: start with “is this helpful to anybody else?”
    28:11 Why David still gets on planes to speak
    29:16 Marketing two books written for consumers, not lawyers
    30:45 The client interview that flipped the script
    32:40 Becoming a category of one — and never pressing the client
    34:13 Retention: hiring law clerks and good human beings
    35:54 Equal partners and a buy-in formula from John Morgan’s book
    37:11 Giving associates 50% of every case they bring in
    38:01 Accountability, seasons of life, and kids in the firm
    39:46 People don’t leave jobs, they leave bosses
    40:36 Monday bacon and Thursday lunch: culture that costs little
    42:08 A day in the life at 66
    43:36 Why trial lawyers are the future in an AI world
    44:55 Bring on the competition: challenges as fuel
    46:33 The moat — and how to reach David Craig

    About our guest
    David Craig is the managing partner of Craig, Kelley & Faultless LLC in Indianapolis, which he founded in 1999 with Scott Faultless and B.J. Kelley. He is board certified in truck accident law and has tried catastrophic injury and wrongful death cases for nearly four decades. He hosts the After the Crash podcast and wrote Semi-Truck Wrecks: A Guide for Victims and Their Families and It’s Never Been Easier to Hire the Wrong Attorney. He speaks nationally for the Academy of Truck Accident Attorneys and hosts an annual trucking seminar for the Indiana Trial Lawyers Association.

    Connect with David
    Website: ckflaw.com
    After the Crash podcast: https://www.ckflaw.com/after-the-crash-podcast/

    People and resources mentioned
    Scott Faultless and B.J. Kelley — David’s founding partners
    Semi-Truck Wrecks: A Guide for Victims and Their Families
    It’s Never Been Easier to Hire the Wrong Attorney
    Tanner Jones — Consultwebs
    PIMCon — Personal Injury Mastermind Conference
    Crisp — David’s coaching and mastermind group
    Academy of Truck Accident Attorneys (ATAA)
    Indiana Trial Lawyers Association
    John Morgan — his book shaped David’s partner buy-in formula
    practicetipoftheday.com — Chris Earley’s free weekly email list for lawyers

    Learn more about Chris' practice, the Earley Law Group, here: https://www.chrisearley.com/

    Check out Chris' book "Scaling The Wall" here: https://tinyurl.com/mrxxyv5n

    The Earley Show is a part of the Answering Legal Podcast Network. Learn more about our podcast network here: https://tinyurl.com/yk7t3nms

    Interested in learning more about Answering Legal? Book an appointment to speak with us here: https://tinyurl.com/ufnvb2a3

    You can also give us a call at 631-866-0801.
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    48 min
  • Jenn Gore: She Sold Her Law Firm, Ran Intake For 500 People, Then Walked Away

    Jenn Gore: She Sold Her Law Firm, Ran Intake For 500 People, Then Walked Away
    Sep 8 2026
    Welcome to episode 59 of The Earley Show, hosted by personal injury attorney Christopher Earley! For this conversation, Chris is joined for the second time by Jenn Gore, founder of Evergreen Business Coaching.Jenn and Chris go deep on the intake system she installs in firms around the country: the dedicated new client line, why manual lead entry both loses cases and invites outright fraud, the audit process that catches misclassified leads, and the 30-day chase sequence most firms never build. She also explains Greg Crabtree’s “black hole” between $2 million and $5 million, why the most broken department in most firms is production rather than intake, and why she would not sign a long-term CRM contract right now.00:00 Welcome back — a return guest, two and a half years later01:24 Selling her firm, joining Sweet James, and walking awa07:13 Running national intake: what she found and fixed08:10 Why you need a dedicated new client line09:13 Manual lead entry is a hole in the bucket10:24 Intake fraud: leads sold out the back door for $10,00010:44 Auditing every single call that comes in12:29 The 30-day chase sequence15:11 Chris: I meet with intake more than my COO17:52 The most broken department in every firm (it isn’t intake)20:39 Evergreen Business Coaching: who it’s built for24:29 Labor ratio and the lag built into contingency30:58 Coaching outside of law — and COO services33:06 Where this is all going: AI, and CRMs under threat37:31 Do not sign long-term software deals right now38:11 How to reach Jenn40:02 Chris’s why: being the father he didn’t have44:29 Vision boards, big checks, and writing the future down45:33 “One day you will sell your law firm”About our guestJenn Gore is the founder of Evergreen Business Coaching, where she works with personal injury firm owners around the country on intake, operations and scale. She founded Atlanta Personal Injury Law Group, which was named to the Inc. 5000 list of fastest-growing U.S. companies for three consecutive years, and later sold equity in the firm to create Sweet James Georgia — serving as a partner and running intake nationally for Sweet James before completing a full sale and exiting. She practiced personal injury law for 14 years, focusing on wrongful death, trucking and motorcycle cases. She hosts an annual business plan workshop in Atlanta where firm owners pitch their plans for live, Shark Tank-style feedback.Connect with JennLinkedIn: Jennifer Gore — Evergreen Business CoachingInstagram: @jenngorelawyerWebsite: evergreenbizcoaching.comEmail: jennifer@evergreenbizcoaching.comTopics coveredSelling a firm into a national platform — and what the transition actually feels likeWhy revenue predictability in a contingency practice requires intake, marketing and production to all be predictableThe dedicated new client line, and why attribution falls apart without oneAPI integration between call tracking and intake software vs. manual entryIntake fraud: leads sold to competitors, and leads misclassified as unqualified to protect conversion numbersDaily call auditing, and using AI call summaries to trigger deeper reviewThe 30-day chase sequence and why two days is not enoughThe fundamentals that put a firm in the top 5% of intake operationsGreg Crabtree’s “black hole”: why profit disappears between $2M and $5MLabor as the number one expense — and the lag between paying for work and collecting on itWhy production, not intake, is the most broken department in most firmsCRMs vs. AI platforms, and why long-term software contracts are risky right nowCoaching second-in-commands and building a world-class COOStaying open to career change, and writing your future downPeople and resources mentionedSweet James Accident Attorneys — sweetjames.comAtlanta Personal Injury Law GroupGreg Crabtree — Simple Numbers, Big ProfitsJames Clear — Atomic HabitsChad Dudley — on never taking your eyes off intakeRyan McKeen — Best Era, LLC; the Best Era Slack communityRevolutionary Era — Best Era’s Boston event, Suffolk University Law SchoolAI Era — Best Era’s AI conference in Charleston, SC (2026 edition: AI Era 2.o, November 5–6)Lunch Hour Legal Marketing — Tennessee, AugustPILMMA — where Chris saw Greg Crabtree speakTLU (Trial Lawyers University)Mike Morse — on how a couple of ideas can change your trajectoryMickey Love — previous Earley Show guest, on constantly curious peopleLead Docket, Law Ruler, CallRail, RingCentral, EveLearn more about Chris' practice, the Earley Law Group, here: https://www.chrisearley.com/Check out Chris' book "Scaling The Wall" here: https://tinyurl.com/mrxxyv5n The Earley Show is a part of the Answering Legal Podcast Network. Learn more about our podcast network here: https://tinyurl.com/yk7t3nms Interested in learning more about Answering Legal? Book an appointment to speak with us here: https://tinyurl.com/ufnvb2a3You can also give us a call at 631-866-0801.
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    50 min
  • David Vicknair On Building A Law Firm People Love Working For And Clients Love Reviewing

    David Vicknair On Building A Law Firm People Love Working For And Clients Love Reviewing
    Aug 10 2026

    Welcome to episode 58 of The Earley Show podcast, hosted by personal injury attorney Christopher Earley! For this conversation, Chris is joined by David Vicknair, Partner at Scott Vicknair Injury Lawyers.

    David has built a thriving personal injury practice in one of the country’s most competitive legal markets by leading with love, demanding accountability and making exceptional client service part of his firm’s culture. In this conversation, he shares how his Louisiana upbringing and passion for football shaped his coaching-style approach to leadership, explains why systematizing hospitality helped Scott Vicknair earn more than 2,000 Google reviews and discusses how community involvement, mentorship and a commitment to personal growth have fueled the firm’s success.

    Guest Info:

    David Vicknair - Co-Founder of Scott Vicknair Law

    Visit David's firm website: https://www.scottvicknair.com

    Follow David's writing on LinkedIn: https://tinyurl.com/zxwkf4j9

    Learn more about Chris' practice, the Earley Law Group, here: https://www.chrisearley.com/

    Check out Chris' book "Scaling The Wall" here: https://tinyurl.com/mrxxyv5n

    The Earley Show is a part of the Answering Legal Podcast Network. Learn more about our podcast network here: https://tinyurl.com/2t4pa53m

    Interested in learning more about Answering Legal? Book an appointment to speak with us here: https://tinyurl.com/3yujbs8z

    You can also give us a call at 631-866-0801.

    This podcast is produced and edited by Joe Galotti. You can reach Joe via email at joe@answeringlegal.com.

    Music by https://www.free-stock-music.com
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    45 min
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