The Dynamic Manager's Guide To Marketing: How To Create And Nurture Your Best Customers copertina

The Dynamic Manager's Guide To Marketing: How To Create And Nurture Your Best Customers

The Dynamic Manager's Guide To Marketing: How To Create And Nurture Your Best Customers

Di: Dave Donelson on Podiobooks.com
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A proposito di questo titolo

 To grow your business, add "People" to Product, Price, Place, and Promotion, the classic elements of marketing. Dave Donelson will show you how to attract their attention, persuade them to buy, and ensure their satisfaction with people skills--the heart of successful marketing. Learn what makes your customers tick, why they buy from you or your competitors, and how to make them customers for life.by-nc-nd Economia
Episodi
  • DM Guide To Marketing - Episode 10

    DM Guide To Marketing - Episode 10
    Oct 7 2010

    Chapter 21Speaking Up For Your Business“It’s good for business because the more information and knowledge you give your customers, the more they appreciate it.”Chapter 22Tune Your Company’s Publicity Machine To Stay In The News“Dealing with paparazzi and signing autographs is a small price to pay for frequent press coverage that will help build your company’s business.”About Dave Donelson
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    19 min
  • DM Guide To Marketing - Episode 08

    DM Guide To Marketing - Episode 08
    Oct 7 2010

    Chapter 17Social Media Marketing Three Ways: Facebook, Twitter, and LinkedIn“Your business can establish a two-way dialogue with customers that reinforces your marketing message.”
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    21 min
  • DM Guide To Marketing - Episode 09

    DM Guide To Marketing - Episode 09
    Oct 7 2010

    Chapter 18Specialty Market Case Study: Automotive Aftermarket “You can use tried-and-true marketing tactics like showing off your work to car owners at neighborhood cruise-ins but the main thing is to go after the business.”Chapter 19Specialty Market Case Study: Sports Team Sponsorships Rewards and Regrets“The marketing essence of sponsorships--whether you put your money into race teams or the PTA bake sale--is the endorsement value that the investment gives you.”Chapter 20Business To Business Marketing - Beyond the Price Sheet“You should market to other companies much the same way you market to consumers: with a combination of advertising and personal selling.”
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    24 min
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