The Drum: PubCast with PubMatic copertina

The Drum: PubCast with PubMatic

The Drum: PubCast with PubMatic

Di: The Drum
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A proposito di questo titolo

 The Drum and PubMatic have today launched the first episode in a special three-part podcast that aims to delve into the future of one of digital advertising’s most important topics, PubCast: the future of programmatic.

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Copyright The Drum Economia Marketing Marketing e vendite Politica e governo
Episodi
  • PubCast: The future of programmatic: Episode three

    PubCast: The future of programmatic: Episode three
    Aug 20 2020
    Episode three looks into a major talking point for 2020, mobile in-app. The episode looks at how by getting the user and ad experience right, apps can become scaled around the world almost overnight, like our guest speaker TikTok. In this episode, Chew Wee Ng, head of business marketing, South East Asia at TikTok, shares stories about the meteoric rise of the app and why advertising is so key to its future development.

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    28 min
  • PubCast: The future of programmatic: Episode two

    PubCast: The future of programmatic: Episode two
    Aug 19 2020
    Episode two takes on one of advertising’s most important topics - transparency and how Supply-Side optimisation (SPO) is playing a part in solving this issue. GroupM Asia Pacific investment director, John Miskelly, joins to explain the challenges facing agencies, brands and publishers alike. Also in each episode, PubMatic chief revenue officer, APAC, Jason Barnes will give a need-to-know account of this all-important topic.

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    25 min
  • PubCast: The future of programmatic: Episode one

    PubCast: The future of programmatic: Episode one
    May 28 2020
    Episode one takes on the much-talked-about growth channel of over-the-top (OTT) streaming, inviting leading streaming platform Viu’s CEO Janice Lee on as the special guest. Also in each episode, PubMatic chief revenue officer, APAC, Jason Barnes will give a need-to-know account of this all-important topic.

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    32 min
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