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The Drum Podcast

The Drum Podcast

Di: The Drum
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A weekly podcast exploring creativity in marketing, advertising, media, and the ever-changing world of brand building.

Hosted on Acast. See acast.com/privacy for more information.

The Drum Economia Marketing Marketing e vendite
Episodi
  • Mark Ritson's AI clinic: what peak season really tests

    Mark Ritson's AI clinic: what peak season really tests
    Aug 27 2026
    This week we're spotlighting Mark Ritson's AI marketing clinic. In 'Peak season meets AI: what marketers need to know', run in partnership with SAP Engagement Cloud, host Sam Anderson puts marketers' own questions to Ritson on the trading period that makes or breaks the year. On the examination table: why loyalty programmes keep collapsing into discounts, what synthetic data is doing for smaller B2B brands, whether we've reached the end of the John Lewis cycle, and why - 20 years on from search - the old rules still apply. Guest: Mark Ritson, Founder, Mini MBA. In partnership with SAP Engagement Cloud.

    Hosted on Acast. See acast.com/privacy for more information.
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    59 min
  • How breaking a record became a marketing strategy

    How breaking a record became a marketing strategy
    Aug 13 2026
    Guinness World Records has quietly become a marketing machine, running roughly 1,300 brand activations a year for companies chasing attention through record-breaking stunts. We're joined by Marco Frigatti, Senior Vice President of Guinness World Records for Business, who started out as an adjudicator - measuring, counting and witnessing everything from the largest yoga class to a rather unfortunate fish-gutting attempt. We talk about how the record book became a brand-marketing engine, why record-breaking works so well for launches, destination marketing and employee engagement, and how Guinness World Records has 'democratised' record-breaking so anyone can have a go.

    Hosted on Acast. See acast.com/privacy for more information.
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    38 min
  • Is a 'golden age of branded entertainment' really coming?

    Is a 'golden age of branded entertainment' really coming?
    Aug 6 2026

    We're joined by Simon Baker, a branded content pioneer and now managing director of publisher-agency TCO. As brands loudly tout a 'golden age of branded entertainment', Baker helps us figure out what that might mean - and who it would be good for.

    Guest: Simon Baker, MD, TCO

    Hosted on Acast. See acast.com/privacy for more information.
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    42 min
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