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The Drum Podcast

The Drum Podcast

Di: The Drum
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A proposito di questo titolo

 A weekly podcast exploring creativity in marketing, advertising, media, and the ever-changing world of brand building.

Hosted on Acast. See acast.com/privacy for more information.

The Drum Economia Marketing Marketing e vendite
Episodi
  • Has social killed craft - or reinvigorated it?

    Has social killed craft - or reinvigorated it?
    Jan 15 2026
    The death of craft, like the deaths of so many things, is declared with regularity. One culprit accused of killing it: social and the wider world of digital media. Our guests look into the data and the feelings of real creatives to ask: has social really killed craft?

    Hosted on Acast. See acast.com/privacy for more information.
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    45 min
  • How subs and ads are transforming the New York Times

    How subs and ads are transforming the New York Times
    Dec 4 2025
    Tusar Barik, a veteran of Silicon Valley via LinkedIn, joined the New York Times as SVP of marketing at the start of 2025 - a year in which the publisher has seen remarkable growth and profit amid turbulent times for publishers. Barik joins us to tell us how the Gray Lady is continuing to innovate at the spearhead of publishing.

    Hosted on Acast. See acast.com/privacy for more information.
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    44 min
  • What makes a holiday ad sound Christmassy?

    What makes a holiday ad sound Christmassy?
    Nov 27 2025
    We're joined by start Charlie Smith, the Grey copywriter-turned-composer behind three of this year's top Christmas ads. Smith give us a peak behind the scenes at how the ads get made - and the creative trends behind 2025's ad- and film-scores.

    Hosted on Acast. See acast.com/privacy for more information.
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    32 min
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