In this episode of The Dreaded Archer Podcast, Trey sits down with Steve and Darnell, founders of Southern Culture Outdoors (OSC), to talk about hunting, entrepreneurship, and building a brand in today’s outdoor industry. What started as a rejection from their favorite deer attractant company turned into motivation to create their own line and build something bigger than themselves.

We dive into how Southern Culture Outdoors got started, their vision for the brand, and the impact they want to make in the hunting community. The conversation also explores African American hunting culture, the growth of Black outdoor content creators, representation in the outdoor space, and what the focus should be moving forward for creators and conservationists alike.

From deer hunting and hog hunting to dream hunts like Alaskan moose and turkey, this episode blends real hunting stories with real conversations about ownership, legacy, and the future of the outdoors.

If you’re passionate about deer hunting, outdoor entrepreneurship, conservation, and the evolving culture of modern hunters, this is an episode you don’t want to miss.

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In this episode of The Dreaded Archer Podcast, Trey sits down with IFBB Pro bodybuilder, entrepreneur, and dedicated hunter Jay Lane to talk discipline, mindset, and building a life on your own terms. Jay shares his journey to becoming an IFBB Pro, what it takes to compete at an elite level, and how he balances intense bodybuilding training with time in the woods.

They dive into bowhunting, ethical hunting practices, mentorship, high fence vs. low fence debates, and how hunting shapes perspective on life and death. This episode blends bodybuilding, hunting culture, and personal growth into one powerful conversation for anyone chasing excellence in the gym, the field, or life.

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On this episode of the Dreaded Archer Podcast, I’m joined by Bryan Thomas, one of the founders of SHOT The 3D Experience one of the fastest-growing 3D archery events in the country.

SHOT has quickly become known for delivering a true archery experience, blending challenging and realistic 3D targets with a high-energy atmosphere that brings together seasoned shooters and newcomers alike. But with rapid growth comes scrutiny.

We dive into Bryan’s archery and hunting background, the origins of SHOT, and what it’s really been like building a major archery event from the ground up. We talk about the explosion of 3D archery events, SHOT’s place in an increasingly crowded market, how they plan to stay competitive, and what introducing ASA shoots means for the future of the brand.

Then we tackle the controversial topics head-on including claims that large 3D events encourage unethical shot selection in the field, and the belief that these events push new archers into thinking they need a high-dollar setup just to belong.

We also discuss the current landscape of the archery industry, where it’s thriving, where it’s falling short, and what needs to change to grow the next generation of archers.

If you care about the future of archery, competition vs. tradition, or where the industry is headed this is a conversation you don’t want to miss.

Posters by Mack specializes in custom plaques and prints, including Billboard plaques, album cover posters, YouTube plaques, pull photo prints, and more. Mack designed and created my 100th episode plaque, and the final product was top-tier. Communication was seamless from start to finish, and my order shipped in under 48 hours. If you’re a creator looking to showcase your milestones with high-quality custom work, check out postersbymack.com.