Welcome to the New Rules of Remodeler Marketing in 2026! If you're a home remodeling contractor doing $500K+ annually and you know your marketing needs to change but you're not sure what to focus on, this is for you.

Carl Willis, CEO of Remodeling Marketing Team breaks down exactly what's working right now and what you need to focus on to stay competitive.

Here's What You'll Learn:

The AI Revolution – Google Gemini has fundamentally changed the game. He'll talk through real search results and explain why keyword optimization is dead and algorithm perception is everything.

Building Your Digital Ecosystem – Most remodelers have a "digital toe print" not a footprint. He'll walk you through creating an omnipresent spiderweb across platforms that makes you inescapable to AI and to homeowners.

The 7-12 Touch Rule – Today's buyers see you 7-12 times before they call, and 70% of their decision is already made. Your pre-sell game has to be airtight or you're starting every sales conversation at a disadvantage.

Systems Over Hustle – The craftsman-to-entrepreneur shift is non-negotiable. He'll show you how to combine the right mindset with repeatable systems that produce predictable growth.

AI Tools That Actually Work – From content repurposing to lead scoring to automated follow-up, He'll share the exact workflow we use to turn one piece of content into 15-20 assets.

Look, the days of chasing marketing tricks are over. We're in the strategy-first era now. If your brand isn't built to guide emotionally-driven, digitally-immersed, AI-influenced buyers confidently to you, they're never even going to call.

The Bottom Line: Your digital footprint must cover your website, Google Business Profile, social media (Facebook, YouTube, Instagram), directories, reviews, photos, videos – everything. If a homeowner checks you out on five different platforms, they need to see the same message, the same proof, the same quality. If not, you've got gaps in your spiderweb.

Ready to dominate your market in 2026?

📞 Schedule a Strategy Session: Call 888-350-7859 or visit https://remodelingmarketingteam.com/get-started

We help established remodeling contractors build predictable, scalable marketing systems that actually work in today's AI-driven environment.

Send us a text

Stop Driving. Start Closing
Stop wasting time on tire kickers. Qualify and estimate remotely with AI-powered video technology.

What if you could remotely qualify leads, create accurate estimates, and manage multiple projects—all without ever leaving your office?

That's exactly what LiveSwitch does for remodeling contractors.

Stop Driving. Start Closing
Stop wasting time on tire kickers. Qualify and estimate remotely with AI-powered video technology.

Stop Driving. Start Closing
Stop wasting time on tire kickers. Qualify and estimate remotely with AI-powered video technology.

Visit us online - remodelingmarketingteam.com

Connect with us on Facebook - https://www.facebook.com/remodelmarketing

Subscribe to our YouTube Channel - https://www.youtube.com/channel/UCnqpHHqgpvEs1wkfDMt95uA

The way homeowners find remodeling contractors has changed forever. Are you ready for AI search?

In this episode of the Digital Remodeler podcast, host Carl Willis interviews Phil Risher from Phlash Consulting about the massive shift happening in search—from traditional Google SEO to Answer Engine Optimization (AEO). If you're a remodeling contractor, this conversation will transform how you think about digital marketing in 2026.

⚡ What You'll Learn:

✅ Why 70% of homeowners decide on a contractor BEFORE visiting your website
✅ How AI search queries use 347 words vs. Google's 4-word average
✅ The content strategy that feeds AI platforms like ChatGPT and Google's AI Overviews
✅ How to repurpose call recordings into ranking content (genius strategy!)
✅ Why Gen Z uses Google 50% less than Boomers for finding local contractors
✅ The "agentic booking" revolution coming to home services
✅ How to create pricing guides that pre-qualify leads and reduce objections
✅ Speed-to-lead strategies that convert more estimates
✅ Building an AI avatar for your remodeling business

🎯 Key Takeaways for Remodeling Contractors:

📌 Content isn't just for "likes and shares" anymore—it's training AI to recommend YOUR business
📌 Short-form video is now indexed by Google and feeds large language models
📌 The "no-click SEO" era means your Google Business Profile and reviews matter more than ever
📌 Creating omnichannel content (video + blog + social) creates massive ranking signals
📌 Most contractors have a lead MANAGEMENT problem, not a lead generation problem


🔥 Topics Covered:

→ Answer Engine Optimization (AEO) vs. traditional SEO
→ How to rank in Google's AI Overviews (GEO)
→ Creating "This vs. That" and pricing content
→ Marcus Sheridan's "They Ask, You Answer" framework
→ Lead nurture sequences that increase close rates by 5%+
→ Video marketing for contractors
→ Local SEO in the AI era
→ CRM and lead management systems
→ Email marketing that converts

🎁 FREE RESOURCE:
Get Phil's 52 Content Topics to Rank in AI Search at phlashconsulting.com

👤 About Phil Risher:
Phil Risher is the founder of Phlash Consulting, a digital marketing firm focused on
helping home service businesses like HVAC, plumbing, and electrical companies grow their sales and maintain full schedules. After paying off $30,000 in student loans and saving

Send us a text

Stop Driving. Start Closing
Stop wasting time on tire kickers. Qualify and estimate remotely with AI-powered video technology.

What if you could remotely qualify leads, create accurate estimates, and manage multiple projects—all without ever leaving your office?

That's exactly what LiveSwitch does for remodeling contractors.

Stop Driving. Start Closing
Stop wasting time on tire kickers. Qualify and estimate remotely with AI-powered video technology.

Stop Driving. Start Closing
Stop wasting time on tire kickers. Qualify and estimate remotely with AI-powered video technology.

Visit us online - remodelingmarketingteam.com

Connect with us on Facebook - https://www.facebook.com/remodelmarketing

Subscribe to our YouTube Channel - https://www.youtube.com/channel/UCnqpHHqgpvEs1wkfDMt95uA

When a homeowner dreams about a remodeling project, they're not just thinking about finishes and square footage—they're picturing a better version of their life. But alongside that dream is a deep fear: What if I pick the wrong contractor? What if this becomes a disaster?

In this episode, we dive deep into the psychology of home remodeling and reveal how understanding the emotional drivers behind buying decisions is where smart remodelers win. By addressing both the dreams and the doubts, you can transform your marketing from forgettable to irresistible.

In This Episode:

[00:01] - The emotional reality behind every remodeling decision

[00:27] - The tension between hope and hesitation (and where most contractors lose the sale)

[01:05] - Why remodeling is emotional, not just practical

[01:41] - How homeowners make decisions emotionally first, then justify with logic

[02:09] - Understanding the dream behind the decision

[02:38] - What homeowners really want (hint: it's not just a construction crew) [03:07] - The language that reflects why they're actually calling you

[03:39] - The fears that kill deals before they even start

[04:07] - Building trust as your most valuable business currency

[04:40] - Moving from contractor to trusted advisor

[05:10] - Why telling real stories beats statistics every time

[05:49] - The power of visuals: why you can't explain your way into trust

[06:23] - Professional documentation as a credibility builder

[06:51] - Understanding today's skeptical, informed homeowner

[07:12] - Building your digital marketing ecosystem

[07:42] - The 70% rule: most decisions happen before they contact you

[08:15] - Making it easy (and safe) to say yes

[09:01] - Final thoughts: Stop marketing like a contractor

[09:28] - The challenge: become the strategic partner they didn't know they needed

Key Takeaway: Homeowners aren't looking for the cheapest remodel—they're looking for certainty. If your marketing only speaks to their wants and not their worries, you'll lose them to someone who does both.

Ready to dominate your local market with a comprehensive marketing strategy? Visit https://remodelingmarketingteam.com/get-started to schedule your strategy session.

Subscribe to Digital Remodeler for weekly insights on contractor marketing, business growth, and the strategies that help established remodeling companies scale past $500K and beyond.

Send us a text

Stop Driving. Start Closing
Stop wasting time on tire kickers. Qualify and estimate remotely with AI-powered video technology.

Stop Driving. Start Closing
Stop wasting time on tire kickers. Qualify and estimate remotely with AI-powered video technology.

Visit us online - remodelingmarketingteam.com

Connect with us on Facebook - https://www.facebook.com/remodelmarketing

Subscribe to our YouTube Channel - https://www.youtube.com/channel/UCnqpHHqgpvEs1wkfDMt95uA