The 'Deserve It' Lie – Why "I Deserve This" Is Destroying Your Progress
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The 'Deserve It' Lie – Why "I Deserve This" Is Destroying Your Progress
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"I deserve this." Four words that undo everything.
You've done the work. Hit the milestone. Closed the deal. And then it starts—the internal negotiation that sounds reasonable but opens a trapdoor you didn't see coming.
This episode breaks down why "deserve" is the lie that unravels high-performing men. Not catastrophically. Incrementally. One justified exception at a time.
In this episode:
→ Why celebration and self-sabotage look identical in the moment → How scorekeeping replaces standards without you noticing
→ The difference between transactional thinking and identity-based decisions
→ Why successful men drift slowly, one "earned" exception at a time
→ How to stop negotiating with yourself and operate from congruence
This isn't about denying rest or refusing celebration. It's about understanding the difference between what you deserve and what's aligned with who you're becoming.
If you've ever found yourself back at square one after a big win, this episode will show you exactly why—and what to do instead.