Many business owners stay stuck not because they lack strategy, skill, or ambition, but because they keep making decisions that match the business they have now instead of the business they want to build.

In this episode, Jen breaks down the subtle but powerful decision patterns that quietly keep businesses capped at their current revenue range. She explores why “playing it safe” often looks responsible but actually delays growth, and how learning to decide from your future business changes everything.

This is a grounded, honest conversation about leadership, self-trust, and what it really takes to grow.

What You’ll Learn in This Episode:

• Why decisions based only on your current capacity, revenue, or confidence preserve the present instead of creating the future
• The difference between letting your present self vs your future self lead business decisions
• Why “I can’t do that yet” often sounds responsible but keeps you stuck
• How confidence is built after decisions, not before them
• The questions to ask when facing growth opportunities instead of defaulting to fear
• Why every business decision is a vote for the leader you’re becoming
• How aligned investments accelerate growth when fear is no longer driving the decision making

Mentioned in This Episode

• Goal Getters Club – a space where business owners learn to make future-focused decisions, build self-trust, and follow through consistently. Learn more at www.jenlaffin.com/ggc.

Thank you for listening!


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Want more?

• Discover the blind spots that are making goal getting difficult for you when you take our free Blind Spot Audit here.
• Identify the exact activities that generate revenue in your business and make time for them. Download your free Productivity Playbook here.
• Looking for accountability support to get your hard things done? Learn about the Goal Getters Club here.
• Visit Jen's website by clicking here.