The December Trap: Being Busy Is Not the Same as Being Productive
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The December Trap: Being Busy Is Not the Same as Being Productive
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For most dermatology practices, it's one of the busiest times of the year. People are trying to use those remaining benefits, deductibles are about to reset, and suddenly, everything patients postponed over the past 11 months becomes urgent.
It's a sprint. And because it's a sprint, there's a myth that creeps into a lot of practices. Here it is:
"If we're busy in December… we must be productive."
But let's be honest — busy and productive are not the same thing. Not even close. That's why the goal of this episode is to help your practice avoid the "December trap." Even though December is busy from a clinical standpoint, it's often quieter from a strategic perspective.
We'll discuss why December isn't just a finish line. It's a preview of what needs strengthening for the year ahead.
AND -- a special thank-you to GentleCure from SkinCure Oncology for supporting The Distinctive Dermatologist.